Recent Publications (since 2015)
Showing entries 161 - 180 out of 530
2020
Halkias, G., Kousi, S., & Baumgartner, H. (2020). Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases. In Proceedings of the Association for Consumer Research – North American Conference
Halkias, G., & Kousi, S. (2020). Having and Doing: Self-expression Asymmetries Drive Happiness Across Experiential and Material Purchases. Paper presented at JCR/IJRM Author Development Workshop, Budapest, Hungary.
Pauser, S., & Wagner, U. (2020). Hearing what isn't said: Measuring facial expressiveness and its impact on customer responses in real-time. In Proceedings for the SMA Conference 2020
Kholodylo, M., & Strauss, C. (2020). Independent Game Developers and Their Expectations Towards Recommender Systems. Journal of Data Intelligence, 1(3), 301-318. https://doi.org/10.26421/JDI1.3-1
Pauser, S., & Wagner, U. (2020). Judging a Book by its cover: Assessing the Comprehensibility and Perceived Appearance of Sign Language Avatars. Marketing ZFP - Journal of Research and Management, 42(3), 48-62. https://doi.org/10.15358/0344-1369-2020-3-48
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile Payment – Classic Approaches to Promote Consumer Adoption. 84-93. Paper presented at 18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020, Chiang Mai, Thailand. https://doi.org/10.1145/3428690.3429182
Diamantopoulos, A., Baumgartner, H., De Nisco, A., & Napolitano, N. R. (2020). Modeling The Impact of Country and Destination Image on Tourism Outcomes: Is Stylistic Responding a Threat?. Paper presented at XVII Societa Italiana di Marketing (Italian Marketing Association), Castellanza, Italy.
Lupenko, S., Lytvynenko, I., Stadnyk, N., Osukhivska, H., & Kryvinska, N. (2020). Modification of the Software System for the Automated Determination of Morphological and Rhythmic Diagnostics Signs by Electrocardio Signals. 36-46. http://ceur-ws.org/Vol-2623/paper4.pdf
Poscher, T., Enzelberger, R., Heim, K., Fina, R., Steiner, E., & Wagner, U. (2020). Overcoming consumption barriers for conscious food products: The relevance of measures encouraging individual sensory imagery. In Proceedings of the 11th EMAC CEE Regional Conference
Steiner, E., Poscher, T., Fina, R., Steiner, R., Heim, K., & Wagner, U. (2020). Overcoming consumption barriers for conscious food products: The role of vivid sensory imagery. In Proceedings of the European Marketing Academy, 49th [64790] http://proceedings.emac-online.org/index.cfm?abstractid=A2020-64790&Overcoming%20consumption%20barriers%20for%20conscious%20food
Glaser, M., Jirasek, M., & Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business, 27(3), 357-375. https://doi.org/10.1080/13571516.2020.1718460
Sichtmann, C. (Editorial Journalist). (2020). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben. Multimedia output, .
Pauser, S., & Wagner, U. (2020). Reading a salesperson’s face: An experimental study employing real-time response measurement. In Proceedings of the 11th EMAC CEE Regional Conference [84191]
Kuzmina, E. M., Klochko, O., Savina, N. B., Yaremko, S. A., Akselrod, R. B., & Strauss, C. (2020). Risk analysis of the Company's activities by means of simulation. In S. W. Pickl, V. Lytvynenko, M. Zharikova, & V. Sherstjuk (Eds.), CITRisk 2020. Computational & Information Technologies for Risk-Informed Systems: Proceedings of the 1st International Workshop on Computational & Information Technologies for Risk-Informed Systems (CITRisk 2020) co-located with XX International scientific and technical conference on Information Technologies in Education and Management (ІТЕМ 2020). Kherson, Ukraine, October 15-16, 2020 (Vol. 2805, pp. 162-174). CEUR Workshop Proceedings
Wolfsteiner, E., Garaus, M., Wagner, U., & Girschick, A. (2020). Selfie campaigns as advertising strategy: Mental imagery as driver of participation. In Global Marketing Conference Proceedings 2020
Steiner, E., & Wagner, U. (2020). So close, yet so far? A methodological investigation of the potential of optimal sample sizes for the application of Napping as rapid sensory method in marketing context. In Conference Proceedings for the 49th EMAC Conference
Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference (pp. 465-477)
Paavilainen-Mäntymäki, E., Piekkari, R., Plakoyiannaki, E., & Welch, C. (2020). Theorizing from Cases: Further Reflections. In L. Eden, B. B. Nielsen, & A. Verbeke (Eds.), Research Methods in International Business (pp. 229-231). Palgrave Macmillan. JIBS Special Collections https://doi.org/10.1007/978-3-030-22113-3_11
2019
Kholodylo, M., & Strauss, C. (2019). What independent game developers expect from recommender systems: A qualitative study. In M. Indrawan-Santiago (Ed.), Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services (pp. 563–570). Association for Computing Machinery (ACM). ACM International Conference Proceeding Series (ICPS) Vol. 2019 https://doi.org/10.1145/3366030.3366082
Diamantopoulos, A., Davvetas, V., Bartsch, F., Mandler, T., Arslanagic-Kalajdzic, M., & Eisend, M. (2019). On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27(4), 39-57. https://doi.org/10.1177/1069031X19865527
Showing entries 161 - 180 out of 530