Recent Publications (since 2015)
Showing entries 161 - 180 out of 591
2021
Kholodylo, M., & Strauss, C. (2021). How Can Digital Games Recommender Systems Improve for Their Content Creators. In E. Pardede, & M. Indrawan-Santiago (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 34-39). Association for Computing Machinery (ACM). https://doi.org/10.1145/3487664.3487670
Wagner, U. (2021). Kundenbindungsprogramme aus der Sicht des Marketings. In S. Kirchmayr-Schliesselberger, M. Miernicki, A. Weilinger, & A. Wimmer (Eds.), Handbuch Kundenbindungs- und Loyalitätsprogramme (1 ed., pp. 23-37). Facultas.
Akbari, K., & Wagner, U. (2021). Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions. Schmalenbach Business Review (SBR), 73(2), 243 - 271. https://doi.org/10.1007/s41471-021-00110-y
Wagner, U., Jacob, I. C., Khanna, M., & Rai, K. A. (2021). Possession Attachment toward Global Brands: How the "World of Barbie" is Shaping the Mindsets of Millennial Girls. Journal of International Consumer Marketing, 33(4), 434-451. https://doi.org/10.1080/08961530.2020.1813671
Strauss, C. (2021). Preface. In C. Strauss, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications 32nd International Conference, DEXA 2021 Virtual Event, September 27–30, 2021 Proceedings, Part II (Vol. 12924 LNCS, pp. v-vi). Springer.
Strauss, C. (2021). Preface. In C. Strauss, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications 32nd International Conference, DEXA 2021 Virtual Event, September 27–30, 2021 Proceedings, Part I (Vol. 12923 LNCS, pp. v-vi). Springer.
Hafner, P., Voelz, A., & Strauss, C. (2021). Smart Retailing Technologies to counter current Retail Challenges - An Assessment of Impacts. In E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 586-595). ACM. https://doi.org/10.1145/3487664.3487808
Diamantopoulos, A., Matarazzo, M., Montanari, M. G., & Petrychenko, A. (2021). The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research, 135, 749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2021). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In Proceedings of the 50th Annual Conference of the European Marketing Academy Article 93512 European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
Neudoerfer, F., Mladenow, A., & Strauss, C. (2021). Urban Crowd-Logistics - Monetary compensation and willingness to work as occasional driver. Procedia Computer Science, 184, 508-515. https://doi.org/10.1016/j.procs.2021.03.064
Nguyen, H. S., Mladenow, A., Strauss, C., & Auer-Srnka, K. (2021). Voice Commerce: Anthropomorphism Using Voice Assistants. In E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 434-442). ACM. https://doi.org/10.1145/3487664.3487724
Wagner, U., & Charinsarn, A. R. (2021). What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation. Journal of International Consumer Marketing, 33(1), 1-18. https://doi.org/10.1080/08961530.2020.1741483
2020
Halkias, G., & Diamantopoulos, A. (2020). Universal Dimensions of Individuals' Perception: Revisiting the Operationalization of Warmth and Competence with a Mixed-Method Approach. International Journal of Research in Marketing, 37(4), 714-736. https://doi.org/10.1016/j.ijresmar.2020.02.004
Philipp, R., Mladenow, A., Strauss, C., & Voelz, A. (2020). Machine Learning as a Service: Challenges in Research and Applications. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), Proceedings of the 22nd International Conference on Information Integration and Web-based Applications& Services (iiWAS2020): Nov. 30 -Dec. 2. 2020 Chiang Mai, Thailand (pp. 396-406). ACM. https://doi.org/10.1145/3428757.3429152
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile payment: Classic approaches to promote consumer adoption. ACM International Conference Proceedings Series, 84-93. https://doi.org/10.1145/3428690.3429182
Raff, A., Mladenow, A., & Strauss, C. (2020). Music Discovery as Differentiation Strategy for Streaming Providers. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services (pp. 476-480). ACM. https://doi.org/10.1145/3428757.3429151
Poecze, F., & Strauss, C. (2020). Social Capital on Social Media — Concepts, Measurement Techniques and Trends in Operationalization. Information, 11(11), 1-16. Article 515. https://doi.org/10.3390/info11110515
Dewsnap, B., Micevski, M., Cadogan, J., & Kadic-Maglajlic, S. (2020). Flexibility in Marketing & Sales Interfacing Processes. Industrial Marketing Management, 91(November), 285-300. https://doi.org/10.1016/j.indmarman.2020.09.005
Bourdin, D., & Sichtmann, C. (2020). The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul (Vol. November 2020, pp. 473-484) https://doi.org/10.15444/GMC2020.04.07.01
Schleef, M., Steinlechner, J., Stummer, C., & Strauss, C. (2020). Cooperation Between Performance and Innovation Engine: An Exploratory Study of Digital Innovation Labs in Family Business. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: CDVE 2020 (Vol. 12341, pp. 249-259). Springer. Advance online publication. https://doi.org/10.1007/978-3-030-60816-3_28
Showing entries 161 - 180 out of 591