Research Projects

Research Projects

Navigating Brand Preference through Consumers' Stereotypes

Diamantopoulos, A. & Florack, A.

1/09/18 → 31/10/21

Project: Research funding

Consumer Regret in Global versus Local Brand Purchase Decisions

Diamantopoulos, A.

1/01/15 → 31/10/17

Project: Research funding

Explicit and Implicit Country Stereotypes of Consumers

Diamantopoulos, A. & Florack, A.

1/09/14 → 31/08/18

Project: Research funding

National Identity, Consumer Ethnocentrism, and Consumer Cosmopolitanism Perceptions: Their Impact on Country Image Formation and Behavioral Consequences

Diamantopoulos, A.

1/01/07 → 30/08/08

Project: Research funding