Recent Publications (since 2015)
Showing entries 1 - 20 out of 548
2024
Sarstedt, M., Adler, S. J., Ringle, C. M., Cho, G., Diamantopoulos, A., Hwang, H., & Liengaard, B. D. (2024). Same Model, Same Data, But Different Outcomes: Evaluating the Impact of Method Choices in Structural Equation Modeling. Journal of Product Innovation Management, 1-17. https://doi.org/10.1111/jpim.12738
Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. In Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13
Guhl, D., Paetz, F., Wagner, U., & Wedel, M. (2024). Predicting and Optimizing Marketing Performance in Dynamic Markets. OR Spectrum, 46, 1-27. https://doi.org/10.1007/s00291-024-00755-1
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., Hassett, M., Liesch, P. W., Andersson, U., & Rose, E. L. (2024). Time Matters: Rethinking the Role of Time in the Philosophical, Conceptual and Methodological Domains of International Business. Journal of World Business, 59(2), [101521]. https://doi.org/10.1016/j.jwb.2024.101521
Domuța, A. D., Libal, O., & Strauss, C. (2024). Health and Fitness Apps: An Analysis of Gamification Elements in Austria. In N. Shakhovska, M. Kovac, I. Izonin, & S. Chretien (Eds.), IDDM 2023 Informatics & Data-Driven Medicine 2023 (Vol. 3609, pp. 103-114). CEUR-WS.org. https://ceur-ws.org/Vol-3609/paper9.pdf
Domuța, A. D., & Strauss, C. (2024). Mobile Banking Behaviour of Austrians and Romanians – The Role of Espoused Cultural Values. In P. Zhezhnych, O. Markovets, & A. Petrushka (Eds.), SCIA 2023 Social Communication and Information Activity in Digital Humanities 2023 Proceedings of the 2nd International Workshop on Social Communication and Information Activity in Digital Humanities (SCIA 2023) (Vol. 3608, pp. 140-154). CEUR-WS.org. CEUR Workshop Proceedings Vol. 3608 https://ceur-ws.org/Vol-3608/paper10.pdf
Garaus, C., Garaus, M., & Wagner, U. (2024). Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit. IEEE Transactions on Engineering Management, 71, 3700-3711. https://doi.org/10.1109/TEM.2024.3352430
Stoian, M-C., & Plakoyiannaki, E. (2024). Understanding international CSR in SMEs. Journal of Small Business Management, 62(4), 1828-1864. https://doi.org/10.1080/00472778.2023.2182441
2023
Matarazzo, M., & Diamantopoulos, A. (2023). Applying Reactance Theory to Study Consumer Responses to COVID Restrictions: A Note on Model Specification. International Marketing Review, 40(5), 894-905. https://doi.org/10.1108/IMR-12-2021-0370
Domuța, A. D., & Strauss, C. (2023). Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context. 9th Conference on Leadership, Innovation, Management and Economics, Graz, Austria.
Plakoyiannaki, E., Hoorani, B. H., Paavilainen-Mäntymäki, E., & Ritvala, T. (2023). Making Space for Space in International Business: Towards a Spatial History Approach. In Proceedings of the 49th EIBA Annual Conference
Yoveska, M., Floh, A., Mohr, A., & Plakoyiannaki, E. (2023). The Effect of Informal Social Capital on Start-up Internationalization. In Proceedings of the 49th EIBA Annual Conference
Glaser, M., Reisinger, H., & Florack, A. (2023). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising. https://doi.org/10.1080/00913367.2023.2275773
Montanari, M. G., Bell, L., Diamantopoulos, A., & Wagner, U. (2023). The Effect of Implicit versus Explicit Country-of-Origin Cues on Consumers’ Willingness to Pay for a Brand. In Proceedings of the 14th EMAC Regional Conference
Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2023). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), 19-40. https://doi.org/10.1177/1069031X221143095
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., & Hoorani, B. H. (2023). Taming the ‘Mythical Beast’: Revisiting the Myths of Historical Research in International Business Scholarship. In S. Decker, W. M. Foster, & E. Giovannoni (Eds.), Handbook of Historical Methods for Management (pp. 425-442). Edward Elgar Publishing. https://doi.org/10.4337/9781800883741.00038
Herz, M., Diamantopoulos, A., & Riefler, P. (2023). Consumers' Use of Ambiguous Product Cues: The Case of “Regionality” Claims. Journal of Consumer Affairs, 57(3), 1395-1422. https://doi.org/10.1111/joca.12548
Galizzi, G., Plakoyiannaki, E., & Andersson, U. (2023). Network (Over)embeddedness in International Business: A Systematic Literature Review and Integrative Framework. In Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB)
Galizzi, G., Plakoyiannaki, E., & Debellis, F. (2023). The Co-evolution of Family Firms’ Internationalization and Network Embeddedness Processes: A Longitudinal Case Study. In Proceedings of the 11th International Conference on Contemporary Marketing Issues (ICCMI)
Diamantopoulos, A., Papadopoulou, C., Vardarsuyu, M., & Matarazzo, M. (2023). The Predictive Power of Consumer Dispositions on Domestic and Foreign Product Purchase. In Proceedings Global Marketing Conference