Recent Publications (since 2015)
Showing entries 1 - 20 out of 530
2024
Sarstedt, M., Adler, S. J., Ringle, C. M., Cho, G., Diamantopoulos, A., Hwang, H., & Liengaard, B. D. (2024). Same Model, Same Data, But Different Outcomes: Evaluating the Impact of Method Choices in Structural Equation Modeling. Journal of Product Innovation Management, 1-17. https://doi.org/10.1111/jpim.12738
Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. In Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13
Guhl, D., Paetz, F., Wagner, U., & Wedel, M. (2024). Predicting and Optimizing Marketing Performance in Dynamic Markets. OR Spectrum, 46, 1-27. https://doi.org/10.1007/s00291-024-00755-1
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., Hassett, M., Liesch, P. W., Andersson, U., & Rose, E. L. (2024). Time Matters: Rethinking the Role of Time in the Philosophical, Conceptual and Methodological Domains of International Business. Journal of World Business, 59(2), [101521]. https://doi.org/10.1016/j.jwb.2024.101521
Domuța, A. D., Libal, O., & Strauss, C. (2024). Health and Fitness Apps: An Analysis of Gamification Elements in Austria. In N. Shakhovska, M. Kovac, I. Izonin, & S. Chretien (Eds.), IDDM 2023 Informatics & Data-Driven Medicine 2023 (Vol. 3609, pp. 103-114). CEUR-WS.org. https://ceur-ws.org/Vol-3609/paper9.pdf
Domuța, A. D., & Strauss, C. (2024). Mobile Banking Behaviour of Austrians and Romanians – The Role of Espoused Cultural Values. In P. Zhezhnych, O. Markovets, & A. Petrushka (Eds.), SCIA 2023 Social Communication and Information Activity in Digital Humanities 2023 Proceedings of the 2nd International Workshop on Social Communication and Information Activity in Digital Humanities (SCIA 2023) (Vol. 3608, pp. 140-154). CEUR-WS.org. CEUR Workshop Proceedings Vol. 3608 https://ceur-ws.org/Vol-3608/paper10.pdf
Garaus, C., Garaus, M., & Wagner, U. (2024). Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit. IEEE Transactions on Engineering Management, 71, 3700-3711. https://doi.org/10.1109/TEM.2024.3352430
2023
Matarazzo, M., & Diamantopoulos, A. (2023). Applying Reactance Theory to Study Consumer Responses to COVID Restrictions: A Note on Model Specification. International Marketing Review, 40(5), 894-905. https://doi.org/10.1108/IMR-12-2021-0370
Domuța, A. D., & Strauss, C. (2023). Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context. 9th Conference on Leadership, Innovation, Management and Economics, Graz, Austria.
Glaser, M., Reisinger, H., & Florack, A. (2023). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising. https://doi.org/10.1080/00913367.2023.2275773
Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2023). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), 19-40. https://doi.org/10.1177/1069031X221143095
Herz, M., Diamantopoulos, A., & Riefler, P. (2023). Consumers' Use of Ambiguous Product Cues: The Case of “Regionality” Claims. Journal of Consumer Affairs, 57(3), 1395-1422. https://doi.org/10.1111/joca.12548
Zub, K., Zhezhnych, P., & Strauss, C. (2023). Two-Stage PNN–SVM Ensemble for Higher Education Admission Prediction. big data and cognitive computing, 7(2), [83]. https://doi.org/10.3390/bdcc7020083
Williams, N., Plakoyiannaki, E., & Krasniqi, B. (2023). When forced migrants go home: The journey of returnee entrepreneurs in the post-conflict economies of Bosnia & Herzegovina and Kosovo. Entrepreneurship: Theory and Practice, 47(2), 430-460. https://doi.org/10.1177/10422587221082678
Pavliuk, O., Mishchuk, M., & Strauss, C. (2023). Transfer Learning Approach for Human Activity Recognition Based on Continuous Wavelet Transform. Algorithms, 16(2), [77]. https://doi.org/10.3390/a16020077
Hoorani, B. H., Plakoyiannaki, E., & Gibbert, M. (2023). Understanding time in qualitative international business research: Towards four styles of temporal theorizing. Journal of World Business, 58(1), [101369]. https://doi.org/10.1016/j.jwb.2022.101369
Szöcs, I., & Montanari, M. G. (2023). Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2023). “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review, 40(7), 45-78. https://doi.org/10.1108/IMR-09-2022-0202
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2023). Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz (pp. 155-168). SpringerGabler. https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs, I., & Micevski, M. (2023). Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. In Proceedings of the Academy of Marketing Science World Marketing Conference