Recent Publications (since 2015)
2022
Luise, C., Buckley, P. J., Voss, H., Plakoyiannaki, M. E., & Barbieri, E. (2022). A bargaining and property rights perspective on the Belt and Road Initiative: Cases from the Italian port system. Journal of International Business Policy, 5(2), 172-193. doi.org/10.1057/s42214-021-00122-9
Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, M. E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. doi.org/10.1057/s41267-021-00484-5
Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
Misischia, C. V., Pöcze, F., & Strauss, C. (2022). Chatbots in customer service: Their relevance and impact on service quality. Procedia Computer Science, 201, 421–428. doi.org/10.1016/j.procs.2022.03.055
Kotsis, G., Wacha, T., & Strauss, C. (2022). Collaborating with Newcomers – an empirical usability study on Zoom.
Glaser, M., & Reisinger, H. (2022). Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 51(2), 188-205. doi.org/10.1080/00913367.2021.1973623
Voelz, A., Hafner, P., & Strauss, C. (2022). Expert Opinions on Smart Retailing Technologies and Their Impacts. Journal of Data Intelligence, 3(2), 278–296. doi.org/10.26421/JDI3.2-5
Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. In Studies in Systems, Decision and Control (pp. 601-617). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Vol. 377 doi.org/10.1007/978-3-030-77916-0_19
Boric, S., & Strauss, C. (2022). Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business. In N. Kryvinska, & M. Greguš (Eds.), Developments in Information & Knowledge Management for Business Applications (1. ed., pp. 479-504). Springer International Publishing AG . Studies in Systems, Decision and Control Vol. 420 doi.org/10.1007/978-3-030-95813-8_19
Boric, S., & Strauss, C. (2022). What turns a Freemium Player into a Paying Player. Journal of Data Intelligence, 3(2), 201-217.
2021
Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In S. Markovic, C. Sancha, & A. Lindgreen (Eds.), Handbook of Sustainability-Driven Strategy in Practice (pp. 79-93). Edward Elgar Publishing. doi.org/10.4337/9781789908350
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. Paper presented at European International Business Association Conference, Madrid, Spain. eiba2021.eiba.org/programme/programme-overview/
Bourdin, D., Halkias, G., & Makri, A. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. doi.org/10.1016/j.jbusres.2021.08.020
Boric, S., Pöcze, F., Strauss, C., & Webler, H. (2021). The Paying Customer – Motivational and Demographic Attributes of Freemium Game Players. 7th International Scientific-Business Conference on Leadership, Innovation, Management and Economics, Graz, Austria.
Leppäaho, T., Jack, S. L., & Plakoyiannaki, M. E. (2021). Network Mechanisms in the Entry and Post-Entry Phases of Internationalization: Evidence from Finnish Family Firms. British Journal of Management. doi.org/10.1111/1467-8551.12564
Gidaković, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2021). The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. doi.org/10.1111/1467-8551.12552
Diamantopoulos, A., & Milivojevic, D. (2021). Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy. www.amaglobalsig.org/conference-program-1
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy. www.amaglobalsig.org/conference-program-1
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2021). Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management. doi.org/10.1111/1467-8551.12545
Diamantopoulos, A., Thoumrungronje, A., & Scherer, N. (2021). Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference www.xcdsystem.com/emac/program/e2x9sXv/index.cfm