Recent Publications (since 2015)
Showing entries 181 - 200 out of 597
2020
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile payment: Classic approaches to promote consumer adoption. ACM International Conference Proceedings Series, 84-93. https://doi.org/10.1145/3428690.3429182
Raff, A., Mladenow, A., & Strauss, C. (2020). Music Discovery as Differentiation Strategy for Streaming Providers. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services (pp. 476-480). ACM. https://doi.org/10.1145/3428757.3429151
Poecze, F., & Strauss, C. (2020). Social Capital on Social Media — Concepts, Measurement Techniques and Trends in Operationalization. Information, 11(11), 1-16. Article 515. https://doi.org/10.3390/info11110515
Dewsnap, B., Micevski, M., Cadogan, J., & Kadic-Maglajlic, S. (2020). Flexibility in Marketing & Sales Interfacing Processes. Industrial Marketing Management, 91(November), 285-300. https://doi.org/10.1016/j.indmarman.2020.09.005
Bourdin, D., & Sichtmann, C. (2020). The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul (Vol. November 2020, pp. 473-484) https://doi.org/10.15444/GMC2020.04.07.01
Schleef, M., Steinlechner, J., Stummer, C., & Strauss, C. (2020). Cooperation Between Performance and Innovation Engine: An Exploratory Study of Digital Innovation Labs in Family Business. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: CDVE 2020 (Vol. 12341, pp. 249-259). Springer. Advance online publication. https://doi.org/10.1007/978-3-030-60816-3_28
Garaus, M., & Halkias, G. (2020). One Color Fits All: Product Category Color Norms and (A)typical Package Colors. Review of Managerial Science, 14(5), 1077–1099. https://doi.org/10.1007/s11846-018-0325-9
Davvetas, V., Diamantopoulos, A., Zaefarian, G., & Sichtmann, C. (2020). Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management, 90, 252-263. https://doi.org/10.1016/j.indmarman.2020.07.016
Michaelidou, N., Micevski, M., & Halkias, G. (2020). Dominant Motives and Perceptual Drivers of Social Media Advertising Response: Are Users More Receptive to Advertising on Facebook or YouTube? In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-84704&Dominant%20Motives%20and%20Perceptual%20Drivers%20of%20Social
Diamantopoulos, A., Matarazzo, M., & Petrychenko, A. (2020). One More Time: Does Country Image Influence Consumers' Willingness to Pay? In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-84338&One%20More%20Time:%20Does%20Country%20Image%20Influence%20Consum
Diamantopoulos, A., Egger, M., Florack, A., Gidaković, P., Kolbl, Z., Szöcs, I., & Zabkar, V. (2020). On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-83474&On%20the%20Interplay%20of%20Brand%20Origin,%20Brand%20and%20Brand
Sichtmann, C., & Bourdin, D. (2020). The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators. In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-83948&The%20Relationship%20between%20Service%20Staff%20Accents%20and
Latinovic, Z., Micevski, M., & Kadić-Maglajlić, S. (2020). What If High Is Too High: The Role of Regulation of Emotion in Sales Interactions. In Proceedings of the 11th EMAC Regional Conference
Davvetas, V., Diamantopoulos, A., & Liu, L. (2020). Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers' Use of the Global Brand Halo. Journal of International Marketing, 28(3), 40-63. https://doi.org/10.1177/1069031X20910112
Kolbl, Z., Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Zabkar, V. (2020). Do Brand Warmth and Brand Competence Add Value to Consumers? A Stereotyping Perspective. Journal of Business Research, 118(September), 346-362. https://doi.org/10.1016/j.jbusres.2020.06.048
Kampouri, K., Plakoyiannaki, E., & Hajidimitriou, Y. (2020). Emotions in International Decisions: A systematic review and synthesis. Paper presented at 13th Annual Conference of the EuroMed Academy of Business (EMAB), Unknown.
Kampouri, K., Plakoyiannaki, E., & Hajidimitriou, Y. (2020). Failures in International Partnerships: the role of SEW in family firms. Paper presented at 13th Annual Conference of the EuroMed Academy of Business (EMAB), Unknown.
Choi, Y. K., Seo, Y., Wagner, U., & Yoon, S. (2020). Matching luxury brand appeals with attitude functions on social media across cultures. Journal of Business Research, 117, 520-528. https://doi.org/10.1016/j.jbusres.2018.10.003
Hoshovska, O., Poplavska, Z., Kryvinska, N., & Horbal, N. (2020). Considering Random Factors in Modeling Complex Microeconomic Systems. Mathematics, 8(8), Article 1206. https://doi.org/10.3390/math8081206
Khomytska, I., Teslyuk, V., Kryvinska, N., & Bazylevych, I. (2020). Software-Based Approach towards Automated Authorship Acknowledgement—Chi-Square Test on One Consonant Group. Electronics, 9(7), Article 1138. https://doi.org/10.3390/electronics9071138
Showing entries 181 - 200 out of 597