Recent Publications (since 2015)


Showing entries 1 - 20 out of 487

2022


Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.


Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. In Studies in Systems, Decision and Control (pp. 601-617). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Vol. 377 doi.org/10.1007/978-3-030-77916-0_19


Boric, S., & Strauss, C. (2022). Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business. In N. Kryvinska, & M. Greguš (Eds.), Developments in Information & Knowledge Management for Business Applications (1. ed., pp. 479-504). Springer International Publishing AG . Studies in Systems, Decision and Control Vol. 420 doi.org/10.1007/978-3-030-95813-8_19


2021


Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In S. Markovic, C. Sancha, & A. Lindgreen (Eds.), Handbook of Sustainability-Driven Strategy in Practice (pp. 79-93). Edward Elgar Publishing. doi.org/10.4337/9781789908350


Boric, S., Pöcze, F., Strauss, C., & Webler, H. (2021). The Paying Customer – Motivational and Demographic Attributes of Freemium Game Players. 7th International Scientific-Business Conference on Leadership, Innovation, Management and Economics, Graz, Austria.


Diamantopoulos, A., & Milivojevic, D. (2021). Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy. www.amaglobalsig.org/conference-program-1


Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy. www.amaglobalsig.org/conference-program-1


Diamantopoulos, A., Thoumrungronje, A., & Scherer, N. (2021). Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference www.xcdsystem.com/emac/program/e2x9sXv/index.cfm


Showing entries 1 - 20 out of 487