Recent Publications (since 2015)
2023
Hoorani, B. H., Plakogiannaki, M. E., & Gibbert, M. (2023). Understanding time in qualitative international business research: Towards four styles of temporal theorizing. Journal of World Business, 58(1), [101369]. doi.org/10.1016/j.jwb.2022.101369
2022
Leppäaho, T., Jack, S. L., & Plakoyiannaki, M. E. (2022). Network Mechanisms in the Entry and Post-Entry Phases of Internationalization: Evidence from Finnish Family Firms. British Journal of Management, 33(4), 1991-2008. doi.org/10.1111/1467-8551.12564
Gidaković, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2022). The Interplay of Brand-, Brand Origin-, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management, 33(4), 1924-1949. doi.org/10.1111/1467-8551.12552
Strauss, C., Cuzzocrea, A., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2022). Database and Expert Systems Applications - 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 13426 doi.org/10.1007/978-3-031-12423-5
Strauss, C., Cuzzocrea, A., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2022). Database and Expert Systems Applications - 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 13427 doi.org/10.1007/978-3-031-12426-6
Strauss, C., & Cuzzocrea, A. (2022). Preface - DEXA 2022 (Band II). In C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022 Proceedings, Part II (Vol. II, pp. v-vi). Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 13427 doi.org/10.1007/978-3-031-12426-6
Garaus, M., Wolfsteiner, E., & Florack, A. (2022). When Food Co-Branding Backfires: The Overexpectation Effect. Foods, 11(14), [2136]. doi.org/10.3390/foods11142136
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2022). Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management, 33(3), 1432-1446. doi.org/10.1111/1467-8551.12545
Luise, C., Buckley, P. J., Voss, H., Plakoyiannaki, M. E., & Barbieri, E. (2022). A bargaining and property rights perspective on the Belt and Road Initiative: Cases from the Italian port system. Journal of International Business Policy, 5(2), 172-193. doi.org/10.1057/s42214-021-00122-9
Poecze, F., Ebster, C., & Strauss, C. (2022). Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types. Personal and Ubiquitous Computing, 26(3), 901–910. doi.org/10.1007/s00779-019-01361-7
Plakogiannaki, M. E., Stavraki, G., & Tsapi, V. (2022). The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research, 25(2), 256-271. doi.org/10.1108/QMR-09-2021-0119
Williams, N., Plakogiannaki, M. E., & Krasniqi, B. (2022). When forced migrants go home: The journey of returnee entrepreneurs in the post-conflict economies of Bosnia & Herzegovina and Kosovo. Entrepreneurship: Theory and Practice. doi.org/10.1177/10422587221082678
Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, M. E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. doi.org/10.1057/s41267-021-00484-5
Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
Misischia, C. V., Pöcze, F., & Strauss, C. (2022). Chatbots in customer service: Their relevance and impact on service quality. Procedia Computer Science, 201, 421-428. doi.org/10.1016/j.procs.2022.03.055
Kotsis, G., Wacha, T., & Strauss, C. (2022). Collaborating with Newcomers – An Empirical Usability Study on Zoom. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: 19th International Conference, CDVE 2022, Virtual Event, September 25–28, 2022, Proceedings (pp. 147-157). Springer. Lecture Notes in Computer Science Vol. 13492 doi.org/10.1007/978-3-031-16538-2_15
Glaser, M., & Reisinger, H. (2022). Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 51(2), 188-205. doi.org/10.1080/00913367.2021.1973623
Voelz, A., Hafner, P., & Strauss, C. (2022). Expert Opinions on Smart Retailing Technologies and Their Impacts. Journal of Data Intelligence, 3(2), 278–296. doi.org/10.26421/JDI3.2-5
Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. In Studies in Systems, Decision and Control (pp. 601-617). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Vol. 377 doi.org/10.1007/978-3-030-77916-0_19
Auer-Srnka, K., & Zotlöterer, P. R. (2022). Kundenbindung in B2B-Märkten am Beispiel der It-Branche in Österreich. In S. Kirchmayr, M. Miernicki, A. Weilinger, & A. Wimmer (Eds.), Handbuch Kundenbindungs- und Loyalitätsprogramme (pp. 37-57)