Mobile Payment – Classic Approaches to Promote Consumer Adoption
- Author(s)
- Philip Reiting, Andreas Mladenow, Christine Strauss, Gabriele Kotsis
- Abstract
The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Johannes Kepler Universität Linz
- Pages
- 84-93
- No. of pages
- 10
- DOI
- https://doi.org/10.1145/3428690.3429182
- Publication date
- 2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502050 Business informatics
- Keywords
- ASJC Scopus subject areas
- Software, Human-Computer Interaction, Computer Vision and Pattern Recognition, Computer Networks and Communications
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/mobile-payment--classic-approaches-to-promote-consumer-adoption(51f2eaef-02ff-41cb-84ce-46e9c0bccf23).html