News
Studies
Research
27.05.2021
26.05.2021
Publications
Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. In Studies in Systems, Decision and Control (pp. 601-617). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Vol. 377 doi.org/10.1007/978-3-030-77916-0_19
Bourdin, D., Halkias, G., & Makri, A. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. doi.org/10.1016/j.jbusres.2021.08.020