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Department of Marketing and International Business

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University of Vienna - Main page Department of Marketing and International Business
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Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

  • You are here:
  • University of Vienna
  • Faculty of Business, Economics and Statistics
  • Department of Marketing and International Business


Chairs & Subject Areas

Studies

Research

 News

Studies

01.07.2020
 

Neue Episode des Podcasts von Prof. Christina Sichtmann: Interview mit Prof. Adamantios Diamantopoulos

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22.06.2020
 

Start des Podcasts zum Thema " Wissenschaftliches Schreiben" von Prof. Sichtmann

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Research

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12.04.2022
 

Hans B. Thorelli Award

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12.04.2022
 

Research.com Ranking of Top Scientists

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03.11.2021
 

Elsevier BV - Stanford Ranking of Marketing Scholars

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1 2 3 4

Publications

Showing entries 1 - 3 out of 486
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Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, M. E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. doi.org/10.1057/s41267-021-00484-5

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Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.

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Misischia, C. V., Pöcze, F., & Strauss, C. (2022). Chatbots in customer service: Their relevance and impact on service quality. Procedia Computer Science, 201, 421–428. doi.org/10.1016/j.procs.2022.03.055

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Showing entries 1 - 3 out of 486
1 2 3 4 5 6 7

Contact

Department of Marketing and International Business
Oskar-Morgenstern-Platz 1
1090 Vienna

T: +43-1-4277-380 32
martina.roth@univie.ac.at
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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

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University of Vienna | Universitätsring 1 | 1010 Vienna | T +43-1-4277-0

Sitemap | Imprint | Accessibility | Privacy Policy | Printable version

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