So close, yet so far? A methodological investigation of the potential of optimal sample sizes for the application of Napping as rapid sensory method in marketing context.
- Author(s)
- Elisabeth Steiner, Udo Wagner
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Fachhochschule Wiener Neustadt
- Publication date
- 2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502020 Market research
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/so-close-yet-so-far-a-methodological-investigation-of-the-potential-of-optimal-sample-sizes-for-the-application-of-napping-as-rapid-sensory-method-in-marketing-context(38cc89ef-2cee-4a53-8804-104be308ad94).html