The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes
- Author(s)
- Ilona Szöcs, Milena Micevski
- Organisation(s)
- Department of Marketing and International Business
- Pages
- 465-477
- Publication date
- 2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-role-of-corporate-responsibility-in-shaping-consumers-brand-responses-through-brand-stereotypes(476db0d3-bd4a-4fa1-8262-54e5dfb23f89).html