Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases
- Author(s)
- Georgios Halkias, Sofia Kousi, Hans Baumgartner
- Abstract
Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Athens University of Economics and Business, Pennsylvania State University
- Publication date
- 2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/happy-to-have-and-happy-to-do-the-role-of-selfexpression-asymmetry-in-material-and-experiential-purchases(3b602f0e-9d57-4884-9286-bca001caf783).html