Recent Publications (since 2015)
Showing entries 1 - 20 out of 577
2026
Voelz, A., & Strauss, C. (2026). IA4CM: An Intelligence Augmentation Approach for Designing Domain-Specific Conceptual Modeling Methods. In X. Boucher, R. A. Buchmann, H.-G. Fill, D. Kyritsis, & W. Utz (Eds.), Domain-Specific Conceptual Modeling: The OMiLAB Community of Practice (Vol. II, pp. 69 - 91). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-98660-4
Scrimieri, C., & Diamantopoulos, A. (2026). Consumer Perceptions of Product Sustainability: The Role of Country-Specific Influences. Paper presented at International Marketing Trends Conference, Berlin, Germany.
Kramer, B. P., Kotsis, G., Strauss, C., & Mladenow, A. (2026). The Impact of Incremental eService Changes on Customer Experience: A Conceptual Review. In E. Pardede, Q. Ma, G. Kotsis, T. Amagasa, A. Nadamoto, & I. Khalil (Eds.), Information Integration and Web Intelligence - 27th International Conference, iiWAS 2025, Proceedings: 27th International Conference, iiWAS 2025 Matsue, Japan, December 8–10, 2025 Proceedings (pp. 326-333). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-032-11976-6_24
2025
Kostyukova, M., Windsperger, J., & Strauss, C. (2025). Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine. Paper presented at SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine, Lviv, Ukraine. https://ceur-ws.org/Vol-4107/paper3.pdf
Kinyo, R., Auer-Zotlöterer, K., & Strauss, C. (2025). Chatbots at Work - A Qualitative Case Study to Analyse The Service Quality of Chatbots in the Public Sector in Austria. Paper presented at 10th International Scientific-Business Conference LIMEN, Wien, Austria.
Auer-Zotlöterer, K., & Maurer, A. (2025). Die Familie Strauss und ihr Erfolgsrezept - damals wie heute: Wie schafft es eine Musikerfamilie im 19. Jahrhundert, ein "Musikmonopol" aufzubauen, und welchen Marketing-Wert hat der Name (Johann) Strauss heute für Österreich und insbesondere Wien? . Radio show
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Horun, P., & Strauss, C. (2025). Cloud-based Approach on Genetic Data Imputation Parameters' Optimization. In N. Shakhovska, J. Jiao, I. Izonin, & S. Chretien (Eds.), Proceedings of the 7th International Conference on Informatics & Data-Driven Medicine (IDDM 2024): IDDM International Conference (pp. 279-286). https://ceur-ws.org/Vol-3892/short4.pdf
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Article 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Häcker, M. L., & Auer-Zotlöterer, K. (Accepted/In press). Breaking Barriers: Addressing Women's Ignored Needs. Paper presented at AM2025 Academy of Marketing Conference, Cork, Ireland.
Plakoyiannaki, M. E., & Ritvala, T. (2025). Building Meaning: The Social Production of Sustainable MNE Headquarters. Paper presented at 51st Conference of the European International Business Academy (EIBA 2025), Athens, Greece.
Kinyo, R., Auer-Zotloeterer, K., & Strauss, C. (2025). Chatbots at Work - A Qualitative Case Study to Analyse the Service Quality of Chatbots in the Public Sector in Austria. In https://limen-conference.com/paper-category/tenth-international-scientific-business-conference-limen-leadership-innovation-management-and-economics-integrated-politics-of-research/ https://doi.org/10.31410/LIMEN.2024.89
Auer-Zotlöterer, K., & Resch, C. (2025). Consumer Behavior - Konsumentenverhalten (Digitale Serie). Manuscript in preparation. Web publication
Vardarsuyu, M., Papadopoulos, S.-C., Matarazzo, M., & Diamantopoulos, A. (2025). Consumer xenocentrism: a systematic literature review. International Marketing Review, 42(5).
Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.
Kolbl, Ž., Arslanagic-Kalajdzic, M., Plakoyiannaki, M. E., & Diamantopoulos, A. (2025). Marketing Communications of Brand-Related Stereotypes and Consumer Responses: A Mixed-Methods Approach. Journal of Product & Brand Management, 1056.
Galizzi, G., Debellis, F., Rondi, E., Sciascia, T., & Plakoyiannaki, M. E. (2025). Ownership, Relationships, and International Growth: The Process of Network Embeddedness in Family Firms. Paper presented at International Family Enterprise Research Academy Annual Conference, Zadar, Croatia.
Galizzi, G., Debellis, F., Plakoyiannaki, M. E., Oppedisano, R., & Rondi, E. (2025). Rooted Yet Global: Intergenerational Embeddedness and the Internationalization of the Family Firms. Paper presented at 51st Conference of the European International Business Academy (EIBA 2025), Athens, Greece.
Galizzi, G., Debellis, F., Plakoyiannaki, M. E., Rondi, E., & Sciascia, T. (2025). The Co-Evolution of Network Embeddedness and International Growth in Family Firms. Paper presented at 85th Annual Meeting of the Academy of Management (AOM2025), Kopenhagen, Denmark.
Auer-Zotlöterer, K., Resch, C., & Eisend, M. (2025). Was ist Marketing? Einführung ins Marketing & seine Grundlagen (Digitale Serie). Manuscript in preparation. Web publication