aktuelle Publikationen (ab 2015)
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2019
Diamantopoulos, A., Davydova, O., & Arslanagic-Kalajdzic, M. (2019). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. Journal of Business Research, 104(Nov), 587-596. https://doi.org/10.1016/j.jbusres.2018.12.007
Micevski, M., Halkias, G., & Herz, M. (2019). Multiple Consumer Identities and the Crossover Effect of the EU Identity in Predicting Domestic and Foreign Product Preferences. Journal of Business Research, 104(Nov), 622-631. https://doi.org/10.1016/j.jbusres.2018.11.026
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2019). Stereotyping Global Brands: Is Warmth More Important Than Competence? Journal of Business Research, 104(Nov), 614-621. https://doi.org/10.1016/j.jbusres.2018.12.060
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2019). The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research, 104(Nov), 597-613. https://doi.org/10.1016/j.jbusres.2018.10.025
Glaser, M., & Reisinger, H. (2019). This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. in Proceedings of the French-Austrian-German Workshop on consumer Behavior
Fuchs, C., Sting, F. J., Schlickel, M., & Alexy, O. (2019). THE IDEATOR'S BIAS: HOW IDENTITY-INDUCED SELF-EFFICACY DRIVES OVERESTIMATION IN EMPLOYEE-DRIVEN PROCESS INNOVATION. Academy of Management Journal, 62(5), 1498-1522. https://doi.org/10.5465/amj.2017.0438
Granulo, A., Fuchs, C., & Puntoni, S. (2019). Psychological Reactions to Human versus Robotic Job Replacement. Nature Human Behaviour, 3(10), 1062-1069. https://doi.org/10.1038/s41562-019-0670-y
Hoorani-Hafeez, B., Plakoyiannaki, E., & Gibbert, M. (2019). Unboxing the Black Box: Towards a Typology of Theorizing from Qualitative Single Case Studies. in BAM2019 Conference Proceedings
Davvetas, V., & Halkias, G. (2019). Global and Local Brand Stereotypes: Formation, Content Transfer, and Impact. International Marketing Review, 36(5), 675-701. https://doi.org/10.1108/IMR-01-2018-0017
Mladenow, A., Cernicka, R., Strauss, C., Busse, V., & Gregus, M. (2019). Equity crowdfunding in real estate. in M. Younas, Awan, & T. Hara (Hrsg.), 7th International Conference on Future Internet of Things and Cloud, FiCloud 2019: 26-28 August 2019, Istanbul, Turkey (S. 155-161). IEEE. International Conference on Future Internet of Things and Cloud (FiCloud) Band 2019 https://doi.org/10.1109/FiCloud.2019.00029
Hoorani-Hafeez, B., & Plakoyiannaki, E. (2019). Unboxing the Black Box: Towards a Typology of Theorizing from Qualitative Single Case Studies. in Academy of Management Meeting Conference Proceedings (1 Aufl., Band 2019). Academy of Management. https://doi.org/10.5465/AMBPP.2019.16659abstract
Decker, S., Giovannoni, E., Plakoyiannaki, M. E., Kesidou, E., & Tardios, J. (2019). When Buildings Speak for Themselves: Exploring Architecture and Space for Inventing and Organising. Beitrag in European Group of Organizational Studies (EGOS), Edinburgh, Großbritannien / Vereinigtes Königreich.
Plakoyiannaki, E., Wei, T., & Prashantham, S. (2019). Rethinking Qualitative Scholarship in Emerging Markets: Researching, Theorizing, and Reporting. Management and Organization Review, 15(2), 217-234. https://doi.org/10.1017/mor.2019.27
Jirásek, M., Glaser, M., & Windsperger, J. (2019). Ownership Structure of Franchise Chains: Trade-off between Adaptation and Control. Beitrag in 33rd Annual ISoF Conference, Vienna, Österreich.
Sting, F. J., Fuchs, C., Schlickel, M., & Alexy, O. (2019). How To Overcome the Bias We Have Toward Our Own Ideas. Harvard Business Review. https://hbr.org/2019/05/how-to-overcome-the-bias-we-have-toward-our-own-ideas
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2019). The Unobserved Signaling Ability of Marketing Accountability: Can Suppliers’ Marketing Accountability Enhance Business Customers’ Value Perceptions? Journal of Business and Industrial Marketing, 34(1), 166-175. https://doi.org/10.1108/JBIM-05-2018-0156
Ji, J., Plakoyiannaki, E., Dimitratos, P., & Chen, S. (2019). The qualitative case research in international entrepreneurship: a state of the art and analysis. International Marketing Review, 36(1), 164-187. https://doi.org/10.1108/IMR-02-2017-0052
Koehler, A., Mladenow, A., & Strauss, C. (2019). Collaboration and Co-creation in a General Engagement Platform to Foster Organizational Benefits During a Post-project-phase. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering - 16th International Conference, CDVE 2019, Proceedings (Band 11792, S. 209-218). Springer. Lecture Notes in Computer Science Band 11792 https://doi.org/10.1007/978-3-030-30949-7_24
Busse, V., Strauss, C., & Gregus, M. (2019). Decision-Making in Crowdfunding – The Value of Behavioral Issues in Collaborative Business Environments. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering - 16th International Conference, CDVE 2019, Proceedings (Band 11792, S. 219-228). Springer. Lecture Notes in Computer Science Band 11792 https://doi.org/10.1007/978-3-030-30949-7_25
Flunger, R., Mladenow, A., & Strauss, C. (2019). Game Analytics on Free to Play. in M. Younas, I. Awan, & S. Benbernou (Hrsg.), Big Data Innovations and Applications - 5th International Conference, Innovate-Data 2019, Proceedings (S. 133-141). Springer. Communications in Computer and Information Science (CCIS) Band 1054 https://doi.org/10.1007/978-3-030-27355-2_10
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