Health and Fitness Apps

Author(s)
Ana D. Domuța, Otilia Libal, Christine Strauss
Abstract

Gamification has been recognized as an important factor driving user engagement and satisfaction. However, few studies have conducted an in-depth analysis of gamification elements in health and fitness apps. The fundamental objective of this research study was to fill this gap by providing insights into the prevalence of gamification in health and fitness apps. To achieve this, a list of 24 gamification elements has been determined based on a systematic review of the literature and 38 health and fitness apps from the Austrian App Store have been analysed for their implementation of gamification.
The results show that 37 of the reviewed apps in Austria include some form of gamification, however the elements considered crucial by research for ensuring high customer satisfaction and retention were found to be sparingly integrated. This research incentivizes app providers to make more use of gamification in apps and tailor its implementation to better meet customers’ needs.

Organisation(s)
Department of Marketing and International Business
Journal
CEUR Workshop Proceedings
Volume
3609
Pages
103-114
No. of pages
12
ISSN
1613-0073
Publication date
2023
Peer reviewed
Yes
Austrian Fields of Science 2012
502007 E-commerce, 102020 Medical informatics
Keywords
ASJC Scopus subject areas
General Computer Science
Portal url
https://ucrisportal.univie.ac.at/en/publications/ebbde779-1b18-45b1-ac41-1f8a831d063e