Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes

Author(s)
Ilona Szöcs, Milena Micevski
Organisation(s)
Department of Marketing and International Business
Publication date
2023
Peer reviewed
Yes
Austrian Fields of Science 2012
502019 Marketing
Portal url
https://ucris.univie.ac.at/portal/en/publications/consumer-responses-to-brands-responsible-behavior-an-investigation-through-the-lens-of-ambivalent-brand-stereotypes(1a7598a1-4412-4578-b915-10ae347e9f26).html