Recent Publications (since 2015)
Showing entries 181 - 200 out of 564
2020
Pauser, S., & Wagner, U. (2020). Beyond Words: The Relationship between Salespeople’s Facial Expressions and Customer Impressions – An Experimental Study. In Global Marketing Conference Proceedings 2020
Neussner, W., Kryvinska, N., & Markl, E. (2020). Bonus Programs for CRM in Retail Business. 483-491. https://doi.org/10.1007/978-3-030-29035-1_47
Glaser, M., & Reisinger, H. (2020). Branding the Story: Avoiding Ad-Product Detachment in Narrative Ads. In Proceedings for the 49th EMAC Conference
Kononenko, I., Stepanova, O., Bukrieieva, K., Kononenko, O., & Kryvinska, N. (2020). Business Game for PMBoK Standard Training of Project Managers. 71-82.
Busse, V., Strauss, C., & Gregus, M. (2020). Cooperative Decision Making in Crowdfunding – Applying Theory of Behavior and Exemplary Empirical Validation. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: 17th International Conference, CDVE 2020, Bangkok, Thailand, October 25–28, 2020 (pp. 93-103). Springer International Publishing AG . https://doi.org/10.1007/978-3-030-60816-3_11
Pauser, S., Wagner, U., & Ebster, C. (2020). Creating Charisma. Keller Center Research Report (KCRR), 13(2), 11-14.
Poniszewska-Maranda, A., Kryvinska, N., Jarzabek, S., & Madeyski, L. (2020). Data-Centric Business and Applications: Towards Software Development (Volume 4). (4 ed.) Springer. Lecture Notes on Data Engineering and Communications Technologies Vol. 40 https://doi.org/10.1007/978-3-030-34706-2
Ageyev, D., Radivilova, T., & Kryvinska, N. (Eds.) (2020). Data-Centric Business and Applications: Evolvements in Business Information Processing and Management (Volume 3). (3 ed.) Springer. Lecture Notes on Data Engineering and Communications Technologies Vol. 42
Kryvinska, N., & Greguš, M. (Eds.) (2020). Data-Centric Business and Applications: Evolvements in Business Information Processing and Management (Volume 2). (2 ed.) Springer. Lecture Notes on Data Engineering and Communications Technologies Vol. 30
Pauser, S., & Wagner, U. (2020). Do you see what I am saying? Facial expressiveness and personal selling implications. In Conference Proceedings EMAC 2020.
Bourdin, D., & Sichtmann, C. (2020). Does an Employee’s Accent Impact Customer Participation in Services? In Academy of International Business (AIB) Annual Meeting https://vimeo.com/432450102
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Drivers and influencing factors in mobile payment acceptance. ACM International Conference Proceedings Series, F166737, 1-5. Article 41. https://doi.org/10.1145/3401895.3402073
Halkias, G., Diamantopoulos, A., Florack, A., & Palcu, J. (2020). Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues. In Proceedings of the 11th EMAC Regional Conference
Schweder, V., Mladenow, A., & Strauss, C. (2020). From risks to opportunities: Real estate equity crowdfunding. In S. Hartmann, J. Küng, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications. DEXA 2020 (pp. 444-454). Springer. https://doi.org/10.1007/978-3-030-59003-1_30
Halkias, G., Kousi, S., & Baumgartner, H. (2020). Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases. In Proceedings of the Association for Consumer Research – North American Conference
Halkias, G., & Kousi, S. (2020). Having and Doing: Self-expression Asymmetries Drive Happiness Across Experiential and Material Purchases. Paper presented at JCR/IJRM Author Development Workshop, Budapest, Hungary.
Pauser, S., & Wagner, U. (2020). Hearing what isn't said: Measuring facial expressiveness and its impact on customer responses in real-time. In Proceedings for the SMA Conference 2020
Kholodylo, M., & Strauss, C. (2020). Independent Game Developers and Their Expectations Towards Recommender Systems. Journal of Data Intelligence, 1(3), 301-318. https://doi.org/10.26421/JDI1.3-1
Pauser, S., & Wagner, U. (2020). Judging a Book by its cover: Assessing the Comprehensibility and Perceived Appearance of Sign Language Avatars. Marketing ZFP - Journal of Research and Management, 42(3), 48-62. https://doi.org/10.15358/0344-1369-2020-3-48
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile Payment – Classic Approaches to Promote Consumer Adoption. 84-93. Paper presented at 18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020, Chiang Mai, Thailand. https://doi.org/10.1145/3428690.3429182
Showing entries 181 - 200 out of 564