Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence

Author(s)

Ziva Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2017

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502020 Market research

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/stereotyping-domestic-and-foreign-brands-navigating-brand-preference-through-warmth-and-competence(4cea06a5-377f-4f92-8cc8-9e5f0dbdc709).html