Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope

Author(s)

Heribert Reisinger, Reinhard Grohs, Katarina Bachner

Organisation(s)

Department of Accounting, Innovation and Strategy

External organisation(s)

Privatuniversität Schloss Seeburg

Publication date

2018

Peer reviewed

Yes

Austrian Fields of Science 2012

502020 Market research

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/sponsorship-and-rival-groups-positive-and-negative-effects-attenuation-and-the-role-of-stimulus-scope(3e9e4683-17fc-4216-a532-d3e7a9ae8a13).html