Creating Charisma
- Author(s)
- Sandra Pauser, Udo Wagner, Claus Ebster
- Organisation(s)
- Department of Marketing and International Business
- Journal
- Keller Center Research Report (KCRR)
- Volume
- 13
- Pages
- 11-14
- Publication date
- 2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/creating-charisma(0f626160-18c0-453e-9389-cb79007452d8).html