Cooperative Decision Making in Crowdfunding – Applying Theory of Behavior and Exemplary Empirical Validation
- Author(s)
- Valerie Busse, Christine Strauss, Michal Gregus
- Abstract
Cooperative issues gained attention with fast growing digitalization and social networks. Especially, research in advanced cooperative funding, i.e. crowdfunding, is rapidly increasing. Hence, this paper addresses behavioral issues in the highly complex decision-making processes from the viewpoint of various actors in crowdfunding. It provides a detailed overview of major behavioral models by focusing on (i) the theory or reasoned action, (ii) its application and (iii) its exemplary empirical validation. The empirical study examines the crowdfunding process by targeting 416 entrepreneurs and by analyzing their behavior towards Kickstarter.com and Indiegogo.com.
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Comenius University Bratislava, Universität Wien
- Pages
- 93-103
- No. of pages
- 11
- DOI
- https://doi.org/10.1007/978-3-030-60816-3_11
- Publication date
- 10-2020
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502050 Business informatics, 502052 Business administration, 502010 Public finance
- Keywords
- ASJC Scopus subject areas
- Theoretical Computer Science, Computer Science(all)
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/cooperative-decision-making-in-crowdfunding--applying-theory-of-behavior-and-exemplary-empirical-validation(6db03d8f-d57d-4d8b-a01b-cb1d27a776ec).html