Recent Publications (since 2015)
Showing entries 461 - 480 out of 530
2016
Micevski, M., Lee, N., Kadić-Maglajlić, S., & Cadogan, J. (2016). Should Sales Managers Be Nice, Nasty, or Both? In Proceedings of the 7th European Marketing Academy Regional Conference
Pauser, S. (2016). Stekovics - Der Kaiser der Paradeiser. In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketings (Vol. 7, pp. 65 - 72). Facultas.
Wolfsteiner, E. (2016). Styx - Naturkosmetik, die unter die Haut geht! In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Vol. 7, pp. 117 - 125). Facultas.
Wagner, U., Ebster, C., Eberhardsteiner, L., & Prenner, M. (2016). The After-Effects of Fear-Inducing Public Service Announcements. In H. Dawid, K. F. Doerner, G. Feichtinger, P. M. Kort, & A. Seidl (Eds.), Dynamic Perspectives on Managerial Decision Making: Essays in Honor of Richard F. Hartl (pp. 395-411). Springer International Publishing AG . Dynamic Modeling and Econometrics in Economics and Finance Vol. 22 https://doi.org/10.1007/978-3-319-39120-5_22
Bauer, C., Kryvinska, N., & Strauss, C. (2016). The business with digital signage for advertising. In F. Ricciardi, & A. Harfouche (Eds.), Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Vol. 15, pp. 285-302). Springer International Publishing AG . Lecture Notes in Information Systems and Organisation Vol. 15 https://doi.org/10.1007/978-3-319-28907-6_19
Bauer, C., & Strauss, C. (2016). The dark side of Web 2.0: From self-marketing to self-destruction of music artists. Paper presented at First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Austria.
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2016). The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. In Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers. In Proceedings of the 7th EMAC Regional Conference
Reimann, O., & Wagner, U. (2016). The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment. In F. J. Martínez-López, F. J. Martínez-López, J. C. Gázquez-Abad, & E. Gijsbrecht (Eds.), Advances in National Brand and Private Label Marketing - 3rd International Conference, 2016 (pp. 91 - 94). Springer. https://doi.org/10.1007/978-3-319-39946-1_11
Kesidou, E., Plakoyiannaki, M. E., & Tardios, J. A. (2016). The Role of Epistemic Communities in Driving Global Innovation: The Case of the Bauhaus. Paper presented at 43rd Academy of International Business Conference, London, United Kingdom.
Davvetas, V., Diamantopoulos, A., & Halkias, G. (2016). “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Bartsch, F., & Diamantopoulos, A. (2016). Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach. In Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). We're Sorry! Effects of Online Complaint Handling on Observers' Attitudes. In Proceedings of the 2016 Global Marketing Conference
Weitzl, W., Wolfsteiner, E., Einwiller, S., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. In Proceedings of the Advances for Consumer Research Conference (Vol. 44)
Reimann, O., & Wagner, U. (2016). Why Do Consumers Buy Premium Private Lables? - Some Qualitative Insights. In Global Marketing conference proceeding, Bridging Asia and the World: Global Platform for Interface between Marketing and Management (pp. 58 - 59) https://doi.org/10.15444/GMC2016.01.04.01
Wagner, U., & Diamantopoulos, A. (2016). 1st EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 17.
2015
Mladenow, A., Bauer, C., & Strauss, C. (2015). Crowdsourcing in Logistics: Concepts and Applications Using the Social Crowd. In M. Steinbauer, M. Indrawan-Santiago, G. Anderst-Kotsis, & I. Khalil (Eds.), 17th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2015 - Proceedings: Proceedings (pp. 244-251). [30] ACM. ACM International Conference Proceeding Series https://doi.org/10.1145/2837185.2837242
Hyben, B., Mladenow, A., Novak, N. M., & Strauss, C. (2015). Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study. In L. Chen, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015) (pp. 402-406). ACM. ACM International Conference Proceedings Series https://doi.org/10.1145/2837126.2914399
Halkias, G., & Kokkinaki, F. (2015). Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity. In Z. Vukanovic, J. B. Lesourd, & S. Wildman (Eds.), Consumption and Branding Value Networks in New Media Markets (Vol. Vol. 1, pp. 281-294). [Chapter 11] Media XXI - Formalpress.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing, 32(4), 431-434. https://doi.org/10.1016/j.ijresmar.2015.05.004
Showing entries 461 - 480 out of 530