The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers

Author(s)

Wolfgang Weitzl, Elisabeth Wolfsteiner, Clemens Hutzinger

Organisation(s)

Department of Communication, Department of Accounting, Innovation and Strategy, Department of Sport and Human Movement Science

Publication date

2016

Peer reviewed

Yes

Austrian Fields of Science 2012

502020 Market research

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/the-influence-of-corporate-webcare-and-brand-advocates-on-online-complaint-observers(f9b84d9c-6d89-487e-8a9e-e3ec250c32e5).html