The Influence of Corporate Webcare and Brand Advocates on Online Complaint Observers

Author(s)
Wolfgang Weitzl, Elisabeth Wolfsteiner, Clemens Hutzinger
Organisation(s)
Department of Communication, Department of Accounting, Innovation and Strategy, Department of Sport and Human Movement Science
Publication date
2016
Peer reviewed
Yes
Austrian Fields of Science 2012
502020 Market research
Keywords
Portal url
https://ucrisportal.univie.ac.at/en/publications/the-influence-of-corporate-webcare-and-brand-advocates-on-online-complaint-observers(f9b84d9c-6d89-487e-8a9e-e3ec250c32e5).html