Consumer acceptance on mobile shopping of textile goods in Austria
- Author(s)
- Branislav Hyben, Andreas Mladenow, Niina Maarit Novak, Christine Strauss
- Abstract
Mobile business applications such as mobile shopping have experienced a major upswing in recent years. In order to respond appropriately to the high and still increasing demands of consumers, traders make use of mobile applications in many industries. In addition, as far as the trade of textiles is concerned, vendors use mobile shopping applications to increase their market opportunities and competitiveness. In this context, the authors formulate eight hypotheses and set up a research model for further analysis concerning consumer acceptance of mobile shopping, by using the textile goods market in Austria as an example
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Universität Wien, Technische Universität Wien
- Pages
- 402-406
- No. of pages
- 5
- DOI
- https://doi.org/10.1145/2837126.2914399
- Publication date
- 12-2015
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502050 Business informatics, 502052 Business administration, 504030 Economic sociology, 502019 Marketing
- Keywords
- ASJC Scopus subject areas
- Computer Science Applications, Computer Graphics and Computer-Aided Design, Computer Networks and Communications
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/consumer-acceptance-on-mobile-shopping-of-textile-goods-in-austria(acedb718-bdfa-4cf4-9ac9-00318caac157).html