Why Do Consumers Buy Premium Private Lables? - Some Qualitative Insights
- Author(s)
- Olivier Reimann, Udo Wagner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Pages
- 58 - 59
- DOI
- https://doi.org/10.15444/GMC2016.01.04.01
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing, 502020 Market research
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/why-do-consumers-buy-premium-private-lables--some-qualitative-insights(8e398c76-36a2-433e-9ec3-e6985159aa6d).html