When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

Author(s)

Wolfgang Weitzl, Elisabeth Wolfsteiner, Sabine Einwiller, Udo Wagner

Organisation(s)

Department of Communication, Department of Accounting, Innovation and Strategy

Volume

44

Publication date

2016

Peer reviewed

Yes

Austrian Fields of Science 2012

502019 Marketing, 502007 E-commerce, 501021 Social psychology, 501006 Experimental psychology

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/when-credibility-truly-matters-online-investigating-the-role-of-source-credibility-for-the-impact-of-customer-reviews(49decf2d-d2c7-475c-91a5-d2b023fa998e).html