Recent Publications (since 2015)
Showing entries 381 - 400 out of 530
2017
Bachner, K., & Wagner, U. (2017). Shoppers' nonverbal behaviors as a cue for their shopping orientation. In Proceedings of the 8th EMAC CEE Regional Conference
Strauss, C., & Kryvinska, N. (2017). Smart Logistics and Supply Chain Management: an Indicator-driven Literature Analysis. Paper presented at Americas Conference on Information Systems, Boston, United States. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1001&context=sigbd2017
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification? In Proceedings of the 8th European Marketing Academy Regional Conference
Pauser, S., & Wagner, U. (2017). The charismatic salesperson: The effects of charisma training on customer responses in personal selling – An experimental study. Paper presented at 46th European Marketing Academy Conference (EMAC 2017), Groningen, Netherlands.
Diamantopoulos, A., Herz, M., & Koschate-Fischer, N. (2017). The EU as Superordinate Brand Origin: An Entitativity Perspective. International Marketing Review, 34(2), 183-205. https://doi.org/10.1108/IMR-03-2015-0097
Reimann, O., Wagner, U., & Reisinger, H. (2017). The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand. In F. J. Martínez-López, J. C. Gázquez-Abad, K. L. Ailawadi, & M. J. Yagüe-Guillén (Eds.), Advances in National Brand and Private Label Marketing (pp. 55 - 63). Springer. https://link.springer.com/chapter/10.1007/978-3-319-59701-0_7
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. Paper presented at Fifth French-Austrian-German Workshop on Consumer Behavior, Wien, Austria.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. In Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand’s Perceived Globalness and Localness. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Zabkar, V., Arslanagic-Kalajdzic, M., Micevski, M., Kadić-Maglajlić, S., & Dlačić, J. (2017). The Role of Emotional Intelligence in the Relationship Between Consumer Engagement and Sustainable Consumption. In Proceedings of the 8th European Marketing Academy Regional Conference
Micevski, M., Sichtmann, C., & Artner, S. (2017). The Role of the Cultural Match of Customer and Employee for the Service Satisfaction of Immigrants. In Proceedings of the 46th European Marketing Academy Conference
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Schischlik, N. (2017). Thinking or Feeling? The Moderating Role of Information Processing Modes on Country-of-Origin Effects. In Proceedings of the 46th European Marketing Academy Conference
Foltean, F., Wagner, U., & Veghes, C. (2017). Welcome to the 8th EMAC Regional Conference. In Bridging the Marketing Theory/Practice Gap and the Competitiveness of New Europe
Wagner, U., & Samarawickrema, S. (2017). Zahrnutí etické perspektivy v manazerském rozhodováni: úvahy. In Dytrt (Ed.), Management v nových podmínkách (pp. 8-16)
2016
Dimitratos, P., Johnson, J. E., Plakoyiannaki, E., & Young, S. (2016). SME internationalization: How does the opportunity-based international entrepreneurial culture matter? International Business Review, 25(6), 1211-1222. https://doi.org/10.1016/j.ibusrev.2016.03.006
Davvetas, V., & Diamantopoulos, A. (2016). How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective. Journal of International Marketing, 24(4), 61-81. https://doi.org/10.1509/JIM.15.0110
Ernst, C., Mladenow, A., & Strauss, C. (2016). Location-based Crowdsourcing in Disaster Response. In B. Abdulrazak, E. Pardede, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), 14th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2016 - Proceedings (Vol. Part F126323, pp. 28-34). Association for Computing Machinery (ACM). https://doi.org/10.1145/3007120.3011076
Bursuk, I., Mladenow, A., Novak, N. M., & Strauss, C. (2016). Online Cofounder Search in Tech Startups. In M. Indrawan-Santiago, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), 18th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2016 - Proceedings (Vol. Part F126325, pp. 482-488). Association for Computing Machinery (ACM). https://doi.org/10.1145/3011141.3011221
Boso, N., Story, V. M., Cadogan, J., Annan, J., Kadić-Maglajlić, S., & Micevski, M. (2016). Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises. Journal of Business Research, 69(11), 5040-5045. https://doi.org/10.1016/j.jbusres.2016.04.077
Showing entries 381 - 400 out of 530