Recent Publications (since 2015)
Showing entries 381 - 400 out of 597
2018
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. In Academy of International Business (AIB) Annual Meeting
Garaus, M., & Wagner, U. (2018). The influence of digital signage on the waiting experience and store satisfaction. In Proceedings for 2018 AMA Winter Academic Conference (Vol. 29)
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. In Global Marketing Conference 2018
Gorka, R., Strauss, C., & Ebster, C. (2018). The Role of Variety Engineering in the Co-creation of Value. In Data-Centric Business and Applications (pp. 179-199). Springer. https://doi.org/10.1007/978-3-319-94117-2_8
Stocchi, L., Michaelidou, N., Pourazad, N., & Micevski, M. (2018). The Rules of Engagement: How to Motivate Consumers to Engage with Branded Mobile Apps. Journal of Marketing Management, 34(13-14), 1196-1226. https://doi.org/10.1080/0267257X.2018.1544167
Pawlak, M., Poniszewska-Maranda, A., & Kryvinska, N. (2018). Towards the intelligent agents for blockchain e-voting system. Procedia Computer Science, 141, 239-246. https://doi.org/10.1016/j.procs.2018.10.177
Ebster, C., & Khalil, R. (2018). Trader Joe's - An Experiential Discount Retailer Conquers the Culinary Seas. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 15-28). Facultas.
Ayodeji, O., & Kryvinska, N. (2018). "Virtual Money as a Service" for Enterprises Servitization in Modern Digital Economy. In A. Bigdeli, T. Frandesen, J. Raja, & T. Baines (Eds.), Proceedings of the Spring Servitization Conference (pp. 275-276)
Halkias, G., Diamantopoulos, A., Florack, A., & Palcu, J. (2018). Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. In Proceedings of the 47th European Marketing Academy Conference
Pauser, S. (2018). Welche Strategien wenden Unternehmen an, um Marktmacht zu erlangen bzw. auszubauen? Kurswechsel: Zeitschrift für gesellschafts-, wirtschafts- und umweltpolitische Alternativen, 1, 37-44.
2017
Flunger, R., Mladenow, A., & Strauss, C. (2017). The free-to-play business model. In M. IndrawanSantiago, IL. Salvadori, M. Steinbauer, Khalil, & G. AnderstKotsis (Eds.), 19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 - Proceedings (Vol. Part F134476, pp. 373-379). Association for Computing Machinery (ACM). https://doi.org/10.1145/3151759.3151802
Mladenow, A., Novak, N. M., & Strauss, C. (2017). The OCEAN-model for location based services. In E. Pardede, PD. Haghighi, IL. Salvadori, M. Steinbauer, Khalil, & G. AnderstKotsis (Eds.), 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings (Vol. Part F133807, pp. 206-209). Association for Computing Machinery (ACM). https://doi.org/10.1145/3151848.3151883
Kampouri, K., & Plakoyiannaki, E. (2017). International Networking and Post-Entry Decisions of Family Managed vs. Family Owned Firms. In Proceedings of the 43rd Annual conference of the European International Business Academy
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2017). Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality. Journal of Business Research, 80(November), 228-235. https://doi.org/10.1016/j.jbusres.2017.06.006
Kadić-Maglajlić, S., Micevski, M., Arslanagic-Kalajdzic, M., & Lee, N. (2017). Customer and Selling Orientations of Retail Salespeople and the Sales Manager's Ability-to-Perceive-Emotions: A Multi-Level Approach. Journal of Business Research, 80(November), 53-62. https://doi.org/10.1016/j.jbusres.2017.06.023
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2017). Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture Ad Imagery and Brand Schema Incongruity. Journal of Business Research, 80, 210-217. https://doi.org/10.1016/j.jbusres.2017.04.018
Garaus, M., Wagner, U., & Manzinger, S. (2017). Happy grocery shopper: The creation of positive emotions through affective digital signage content. Technological Forecasting & Social Change, 124, 295 - 305. https://doi.org/10.1016/j.techfore.2016.09.031
Micevski, M., Kadić-Maglajlić, S., Banerjee, S., Cadogan, J., & Lee, N. (2017). Is It Better to Be Both Nice and Nasty? Investigating the Co-Occurrence of Sales Manager Aggressiveness and Caring. Journal of Business Research, 80(November), 266-276. https://doi.org/10.1016/j.jbusres.2017.05.018
Davvetas, V., & Diamantopoulos, A. (2017). "Regretting your Brand-Self?" The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. Journal of Business Research, 80(November), 218-227. https://doi.org/10.1016/j.jbusres.2017.04.008
Kaczor, S., Kryvinska, N., & Strauss, C. (2017). Pitfalls in Servitization and Managerial Implications. In C. Cobanoglu, F. DeMicco, P. J. Moreo, & A. Morvillo (Eds.), Global Conference on Services Management (GLOSERV 2017) CONFERENCE PROCEEDINGS (pp. 116-120). Association of North America Higher Education International (ANAHEI).
Showing entries 381 - 400 out of 597