The charismatic salesperson: The effects of charisma training on customer responses in personal selling – An experimental study
- Author(s)
- Sandra Pauser, Udo Wagner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-charismatic-salesperson-the-effects-of-charisma-training-on-customer-responses-in-personal-selling--an-experimental-study(da31d30c-ae18-4219-be8c-6fe2bfcb10d7).html