The Relational Value of a Brand's Perceived Globalness and Localness
- Author(s)
- Christina Sichtmann, Vasileios Davvetas, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-relational-value-of-a-brands-perceived-globalness-and-localness(87ae5cd6-b79d-419d-be25-0903e2775966).html