Recent Publications (since 2015)
Showing entries 201 - 220 out of 564
2020
Diamantopoulos, A., Baumgartner, H., De Nisco, A., & Napolitano, N. R. (2020). Modeling The Impact of Country and Destination Image on Tourism Outcomes: Is Stylistic Responding a Threat?. Paper presented at XVII Societa Italiana di Marketing (Italian Marketing Association), Castellanza, Italy.
Lupenko, S., Lytvynenko, I., Stadnyk, N., Osukhivska, H., & Kryvinska, N. (2020). Modification of the Software System for the Automated Determination of Morphological and Rhythmic Diagnostics Signs by Electrocardio Signals. 36-46. http://ceur-ws.org/Vol-2623/paper4.pdf
Poscher, T., Enzelberger, R., Heim, K., Fina, R., Steiner, E., & Wagner, U. (2020). Overcoming consumption barriers for conscious food products: The relevance of measures encouraging individual sensory imagery. In Proceedings of the 11th EMAC CEE Regional Conference
Steiner, E., Poscher, T., Fina, R., Steiner, R., Heim, K., & Wagner, U. (2020). Overcoming consumption barriers for conscious food products: The role of vivid sensory imagery. In Proceedings of the European Marketing Academy, 49th Article 64790 http://proceedings.emac-online.org/index.cfm?abstractid=A2020-64790&Overcoming%20consumption%20barriers%20for%20conscious%20food
Glaser, M., Jirasek, M., & Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business, 27(3), 357-375. https://doi.org/10.1080/13571516.2020.1718460
Sichtmann, C. (2020). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben. Multimedia output, .
Pauser, S., & Wagner, U. (2020). Reading a salesperson’s face: An experimental study employing real-time response measurement. In Proceedings of the 11th EMAC CEE Regional Conference Article 84191
Kuzmina, E. M., Klochko, O., Savina, N. B., Yaremko, S. A., Akselrod, R. B., & Strauss, C. (2020). Risk analysis of the Company's activities by means of simulation. In S. W. Pickl, V. Lytvynenko, M. Zharikova, & V. Sherstjuk (Eds.), CITRisk 2020. Computational & Information Technologies for Risk-Informed Systems: Proceedings of the 1st International Workshop on Computational & Information Technologies for Risk-Informed Systems (CITRisk 2020) co-located with XX International scientific and technical conference on Information Technologies in Education and Management (ІТЕМ 2020). Kherson, Ukraine, October 15-16, 2020 (Vol. 2805, pp. 162-174)
Wolfsteiner, E., Garaus, M., Wagner, U., & Girschick, A. (2020). Selfie campaigns as advertising strategy: Mental imagery as driver of participation. In Global Marketing Conference Proceedings 2020
Steiner, E., & Wagner, U. (2020). So close, yet so far? A methodological investigation of the potential of optimal sample sizes for the application of Napping as rapid sensory method in marketing context. In Conference Proceedings for the 49th EMAC Conference
Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference (pp. 465-477)
Paavilainen-Mäntymäki, E., Piekkari, R., Plakoyiannaki, E., & Welch, C. (2020). Theorizing from Cases: Further Reflections. In L. Eden, B. B. Nielsen, & A. Verbeke (Eds.), Research Methods in International Business (pp. 229-231). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-22113-3_11
2019
Kholodylo, M., & Strauss, C. (2019). What independent game developers expect from recommender systems: A qualitative study. In M. Indrawan-Santiago (Ed.), Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services (pp. 563–570). Association for Computing Machinery (ACM). https://doi.org/10.1145/3366030.3366082
Diamantopoulos, A., Davvetas, V., Bartsch, F., Mandler, T., Arslanagic-Kalajdzic, M., & Eisend, M. (2019). On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27(4), 39-57. https://doi.org/10.1177/1069031X19865527
Cernicka, R., Mladenow, A., & Strauss, C. (2019). The impact of updates in social crowd projects: Insights from a German equity crowdfunding platform. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), iiWAS2019: Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services: The 21st International Conference on Information Integration and Web-based Applications & Services (pp. 571–578). ACM. https://doi.org/10.1145/3366030.3366033
Kadić-Maglajlić, S., Arslanagic-Kalajdzic, M., Micevski, M., Dlačić, J., & Zabkar, V. (2019). Being Engaged is a Good Thing: Understanding Sustainable Consumption Behavior among Young Adults. Journal of Business Research, 104, 644-654. https://doi.org/10.1016/j.jbusres.2019.02.040
Khavalko, V., Tsmots, I., Kostyniuk, A., & Strauss, C. (2019). Classification and recognition of medical images based on the SGTM neuroparadigm. CEUR Workshop Proceedings, 2488, 234-245. http://ceur-ws.org/Vol-2488/paper20.pdf
Michaelidou, N., & Micevski, M. (2019). Consumers' Ethical Perceptions of Social Media Analytics Practices: Risks, Benefits and Potential Outcomes. Journal of Business Research, 104(Nov), 576-586. https://doi.org/10.1016/j.jbusres.2018.12.008
Diamantopoulos, A., Davydova, O., & Arslanagic-Kalajdzic, M. (2019). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. Journal of Business Research, 104(Nov), 587-596. https://doi.org/10.1016/j.jbusres.2018.12.007
Micevski, M., Halkias, G., & Herz, M. (2019). Multiple Consumer Identities and the Crossover Effect of the EU Identity in Predicting Domestic and Foreign Product Preferences. Journal of Business Research, 104(Nov), 622-631. https://doi.org/10.1016/j.jbusres.2018.11.026
Showing entries 201 - 220 out of 564