Recent Publications (since 2015)
Showing entries 201 - 220 out of 560
2020
Glaser, M., Jirasek, M., & Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business, 27(3), 357-375. https://doi.org/10.1080/13571516.2020.1718460
Sichtmann, C. (Editorial Journalist). (2020). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben. Multimedia output, .
Pauser, S., & Wagner, U. (2020). Reading a salesperson’s face: An experimental study employing real-time response measurement. In Proceedings of the 11th EMAC CEE Regional Conference [84191]
Kuzmina, E. M., Klochko, O., Savina, N. B., Yaremko, S. A., Akselrod, R. B., & Strauss, C. (2020). Risk analysis of the Company's activities by means of simulation. In S. W. Pickl, V. Lytvynenko, M. Zharikova, & V. Sherstjuk (Eds.), CITRisk 2020. Computational & Information Technologies for Risk-Informed Systems: Proceedings of the 1st International Workshop on Computational & Information Technologies for Risk-Informed Systems (CITRisk 2020) co-located with XX International scientific and technical conference on Information Technologies in Education and Management (ІТЕМ 2020). Kherson, Ukraine, October 15-16, 2020 (Vol. 2805, pp. 162-174). CEUR Workshop Proceedings
Wolfsteiner, E., Garaus, M., Wagner, U., & Girschick, A. (2020). Selfie campaigns as advertising strategy: Mental imagery as driver of participation. In Global Marketing Conference Proceedings 2020
Steiner, E., & Wagner, U. (2020). So close, yet so far? A methodological investigation of the potential of optimal sample sizes for the application of Napping as rapid sensory method in marketing context. In Conference Proceedings for the 49th EMAC Conference
Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference (pp. 465-477)
Paavilainen-Mäntymäki, E., Piekkari, R., Plakoyiannaki, E., & Welch, C. (2020). Theorizing from Cases: Further Reflections. In L. Eden, B. B. Nielsen, & A. Verbeke (Eds.), Research Methods in International Business (pp. 229-231). Palgrave Macmillan. JIBS Special Collections https://doi.org/10.1007/978-3-030-22113-3_11
2019
Kholodylo, M., & Strauss, C. (2019). What independent game developers expect from recommender systems: A qualitative study. In M. Indrawan-Santiago (Ed.), Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services (pp. 563–570). Association for Computing Machinery (ACM). ACM International Conference Proceeding Series (ICPS) Vol. 2019 https://doi.org/10.1145/3366030.3366082
Diamantopoulos, A., Davvetas, V., Bartsch, F., Mandler, T., Arslanagic-Kalajdzic, M., & Eisend, M. (2019). On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27(4), 39-57. https://doi.org/10.1177/1069031X19865527
Cernicka, R., Mladenow, A., & Strauss, C. (2019). The impact of updates in social crowd projects: Insights from a German equity crowdfunding platform. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), iiWAS2019: Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services: The 21st International Conference on Information Integration and Web-based Applications & Services (pp. 571–578). ACM. Information Integration and Web-based Applications & Services : Proceedings of the ... International Conference on Information Integration and Web-based Applications & Services https://doi.org/10.1145/3366030.3366033
Kadić-Maglajlić, S., Arslanagic-Kalajdzic, M., Micevski, M., Dlačić, J., & Zabkar, V. (2019). Being Engaged is a Good Thing: Understanding Sustainable Consumption Behavior among Young Adults. Journal of Business Research, 104, 644-654. https://doi.org/10.1016/j.jbusres.2019.02.040
Khavalko, V., Tsmots, I., Kostyniuk, A., & Strauss, C. (2019). Classification and recognition of medical images based on the SGTM neuroparadigm. CEUR Workshop Proceedings, 2488, 234-245. http://ceur-ws.org/Vol-2488/paper20.pdf
Michaelidou, N., & Micevski, M. (2019). Consumers' Ethical Perceptions of Social Media Analytics Practices: Risks, Benefits and Potential Outcomes. Journal of Business Research, 104(Nov), 576-586. https://doi.org/10.1016/j.jbusres.2018.12.008
Diamantopoulos, A., Davydova, O., & Arslanagic-Kalajdzic, M. (2019). Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis. Journal of Business Research, 104(Nov), 587-596. https://doi.org/10.1016/j.jbusres.2018.12.007
Micevski, M., Halkias, G., & Herz, M. (2019). Multiple Consumer Identities and the Crossover Effect of the EU Identity in Predicting Domestic and Foreign Product Preferences. Journal of Business Research, 104(Nov), 622-631. https://doi.org/10.1016/j.jbusres.2018.11.026
Micevski, M., Dewsnap, B., Cadogan, J., Kadić-Maglajlić, S., & Boso, N. (2019). Sales Intra-Functional Flexibility: Its Relationship to Performance and Moderating Effects on Role Stressors. Journal of Business Research, 104, 552-562. https://doi.org/10.1016/j.jbusres.2018.12.021
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2019). Stereotyping Global Brands: Is Warmth More Important Than Competence? Journal of Business Research, 104(Nov), 614-621. https://doi.org/10.1016/j.jbusres.2018.12.060
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2019). The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research, 104(Nov), 597-613. https://doi.org/10.1016/j.jbusres.2018.10.025
Glaser, M., & Reisinger, H. (2019). This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. In Proceedings of the French-Austrian-German Workshop on consumer Behavior
Showing entries 201 - 220 out of 560