Recent Publications (since 2015)
Showing entries 201 - 220 out of 566
2020
Pauser, S., & Wagner, U. (2020). Judging a Book by its cover: Assessing the Comprehensibility and Perceived Appearance of Sign Language Avatars. Marketing ZFP - Journal of Research and Management, 42(3), 48-62. https://doi.org/10.15358/0344-1369-2020-3-48
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile Payment – Classic Approaches to Promote Consumer Adoption. 84-93. Paper presented at 18th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2020, Chiang Mai, Thailand. https://doi.org/10.1145/3428690.3429182
Diamantopoulos, A., Baumgartner, H., De Nisco, A., & Napolitano, N. R. (2020). Modeling The Impact of Country and Destination Image on Tourism Outcomes: Is Stylistic Responding a Threat?. Paper presented at XVII Societa Italiana di Marketing (Italian Marketing Association), Castellanza, Italy.
Lupenko, S., Lytvynenko, I., Stadnyk, N., Osukhivska, H., & Kryvinska, N. (2020). Modification of the Software System for the Automated Determination of Morphological and Rhythmic Diagnostics Signs by Electrocardio Signals. 36-46. http://ceur-ws.org/Vol-2623/paper4.pdf
Poscher, T., Enzelberger, R., Heim, K., Fina, R., Steiner, E., & Wagner, U. (2020). Overcoming consumption barriers for conscious food products: The relevance of measures encouraging individual sensory imagery. In Proceedings of the 11th EMAC CEE Regional Conference
Steiner, E., Poscher, T., Fina, R., Steiner, R., Heim, K., & Wagner, U. (2020). Overcoming consumption barriers for conscious food products: The role of vivid sensory imagery. In Proceedings of the European Marketing Academy, 49th Article 64790 http://proceedings.emac-online.org/index.cfm?abstractid=A2020-64790&Overcoming%20consumption%20barriers%20for%20conscious%20food
Glaser, M., Jirasek, M., & Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business, 27(3), 357-375. https://doi.org/10.1080/13571516.2020.1718460
Sichtmann, C. (2020). Podcast: Du schaffst das! Erflogreich deine Abschlussarbeit schreiben. Multimedia output, .
Pauser, S., & Wagner, U. (2020). Reading a salesperson’s face: An experimental study employing real-time response measurement. In Proceedings of the 11th EMAC CEE Regional Conference Article 84191
Kuzmina, E. M., Klochko, O., Savina, N. B., Yaremko, S. A., Akselrod, R. B., & Strauss, C. (2020). Risk analysis of the Company's activities by means of simulation. In S. W. Pickl, V. Lytvynenko, M. Zharikova, & V. Sherstjuk (Eds.), CITRisk 2020. Computational & Information Technologies for Risk-Informed Systems: Proceedings of the 1st International Workshop on Computational & Information Technologies for Risk-Informed Systems (CITRisk 2020) co-located with XX International scientific and technical conference on Information Technologies in Education and Management (ІТЕМ 2020). Kherson, Ukraine, October 15-16, 2020 (Vol. 2805, pp. 162-174)
Wolfsteiner, E., Garaus, M., Wagner, U., & Girschick, A. (2020). Selfie campaigns as advertising strategy: Mental imagery as driver of participation. In Global Marketing Conference Proceedings 2020
Steiner, E., & Wagner, U. (2020). So close, yet so far? A methodological investigation of the potential of optimal sample sizes for the application of Napping as rapid sensory method in marketing context. In Conference Proceedings for the 49th EMAC Conference
Paavilainen-Mäntymäki, E., Piekkari, R., Plakoyiannaki, E., & Welch, C. (2020). Theorizing from Cases: Further Reflections. In L. Eden, B. B. Nielsen, & A. Verbeke (Eds.), Research Methods in International Business (pp. 229-231). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-22113-3_11
Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference (pp. 465-477)
2019
Kholodylo, M., & Strauss, C. (2019). What independent game developers expect from recommender systems: A qualitative study. In M. Indrawan-Santiago (Ed.), Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services (pp. 563–570). Association for Computing Machinery (ACM). https://doi.org/10.1145/3366030.3366082
Diamantopoulos, A., Davvetas, V., Bartsch, F., Mandler, T., Arslanagic-Kalajdzic, M., & Eisend, M. (2019). On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27(4), 39-57. https://doi.org/10.1177/1069031X19865527
Cernicka, R., Mladenow, A., & Strauss, C. (2019). The impact of updates in social crowd projects: Insights from a German equity crowdfunding platform. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), iiWAS2019: Proceedings of the 21st International Conference on Information Integration and Web-based Applications & Services: The 21st International Conference on Information Integration and Web-based Applications & Services (pp. 571–578). ACM. https://doi.org/10.1145/3366030.3366033
Kadić-Maglajlić, S., Arslanagic-Kalajdzic, M., Micevski, M., Dlačić, J., & Zabkar, V. (2019). Being Engaged is a Good Thing: Understanding Sustainable Consumption Behavior among Young Adults. Journal of Business Research, 104, 644-654. https://doi.org/10.1016/j.jbusres.2019.02.040
Khavalko, V., Tsmots, I., Kostyniuk, A., & Strauss, C. (2019). Classification and recognition of medical images based on the SGTM neuroparadigm. CEUR Workshop Proceedings, 2488, 234-245. http://ceur-ws.org/Vol-2488/paper20.pdf
Michaelidou, N., & Micevski, M. (2019). Consumers' Ethical Perceptions of Social Media Analytics Practices: Risks, Benefits and Potential Outcomes. Journal of Business Research, 104(Nov), 576-586. https://doi.org/10.1016/j.jbusres.2018.12.008
Showing entries 201 - 220 out of 566