Recent Publications (since 2015)
Showing entries 521 - 540 out of 564
2015
Widhalm, M., Mladenow, A., & Strauss, C. (2015). E-Appointment Plattformen zur Effizienzsteigerung und Umsatzgenerierung: eine Branchenanalyse. HMD : Praxis der Wirtschaftsinformatik, 52(3), 401-417. https://doi.org/10.1365/s40702-015-0140-6
Garaus, M., Wagner, U., & Kummer, C. (2015). Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation. Journal of Business Research, 68(5), 1003-1011. https://doi.org/10.1016/j.jbusres.2014.10.002
Plakoyiannaki, E., Stavraki, G., & Kampouri, K. (2015). Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. Paper presented at 3rd International Conference on Contemporary Marketing Issues, London, United Kingdom.
Fetscherin, M., Diamantopoulos, A., Chan, A., & Abbott, R. (2015). How Are Brand Names of Chinese Companies Perceived by Americans? Journal of Product & Brand Management, 24(2), 110-123. https://doi.org/10.1108/JPBM-02-2014-0501
Fließ, S., Johnston, W., & Sichtmann, C. (2015). Business Buying Behavior. In M. Kleinaltenkamp, W. Plinke, I. Wilkinson, & I. Geiger (Eds.), Fundamentals of Business-to-Business Marketing: Mastering Business Markets (pp. 171-226). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-12463-6_4
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.
Kampouri, K., Plakoyiannaki, E., & Leppäaho, T. (2015). A Critical Realist Approach for the study of Family Business International Partner Selection. Paper presented at 41st European International Business Academy conference, Rio de Janeiro, Brazil.
Mladenow, A., & Strauss, C. (2015). Active Sourcing, Matching und Nachhaltigkeitskommunikation beim eRecruiting. In D. W. Cunningham, P. Hofstedt, K. Meer, & I. Schmitt (Eds.), INFORMATIK 2015: 45. Jahrestagung der Gesellschaft für Informatik, 28. September – 2. Oktober 2015 in Cottbus (pp. 483-494). Gesellschaft für Informatik e.V..
Grohs, R., Reisinger, H., & Woisetschläger, D. (2015). Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams' Fans. European Journal of Marketing, 49(11/12), 1880-1901. https://doi.org/10.1108/EJM-01-2013-0010
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices. In Proceedings of the 24th Annual Consortium for International Marketing Research: Building Bridges - Making Connections in Global World
Pauser, S. (2015). Charismatic Selling: The effect of charisma training on non-verbal behavior in personal selling. Paper presented at 28th EMAC Doctoral Colloquium, Leuven, Belgium.
Mladenow, A., Novak, N. M., Strauss, C., & Greguš, M. (2015). Clouds and Interclouds in the Real Estate Sector. In M. Younas, I. Awan, & M. Mecella (Eds.), Proceedings - 2015 International Conference on Future Internet of Things and Cloud, FiCloud 2015 and 2015 International Conference on Open and Big Data, OBD 2015 (pp. 532-537). IEEE Computer Society Press. https://doi.org/10.1109/FiCloud.2015.105
Mladenow, A., Bauer, C., & Strauss, C. (2015). Collaborative Shopping with the Crowd. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: 12th International Conference, CDVE 2015, Mallorca, Spain, September 20–23, 2015, Proceedings (Vol. 9320, pp. 162-169). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-24132-6_19
Zeugner-Roth, K., Zabkar, V., & Diamantopoulos, A. (2015). Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. Journal of International Marketing, 23(2), 25-54. https://doi.org/10.1509/jim.14.0038
Diamantopoulos, A., & Herz, M. (2015). Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial. In Proceedings of the 6th EMAC CEE Regional Conference
Wagner, U., Jamsawang, J., & Zöchling, A. (2015). Cultural aspects of package designs. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Fletcher, M., Buck, T., Plakoyiannaki, E., & Zhao, Y. O. (2015). Demystifying Case Study Selection In International Business Research. In BAM2015 Proceedings
Reisinger, H., Mayerhofer, W., & Milchram-Pinter, M. (2015). Der Einsatz prominenter Produktbefürworter in der Werbung: Eine empirische Studie. In Konsumentenverhalten: Basis für Kommunikation und Markenführung (pp. 166-173). New Business Verlag.
Garaus, M., & Wagner, U. (2015). Einkaufsverwirrung am Point-of-Sale - Eine experimentelle Untersuchung. Transfer - Werbeforschung und Praxis, 61(4), 34-40.
Wagner, U., Garaus, M., Wolfsteiner, E., & Manzinger, S. (2015). Electronic shelf labels: Customers' perception, approval and behavioral responses - a field experiment. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Showing entries 521 - 540 out of 564