The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.
- Author(s)
- Adamantios Diamantopoulos, Arnd Florack, Benjamin Serfas
- Organisation(s)
- Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology
- Publication date
- 02-2015
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501021 Social psychology
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/the-stereotype-content-model-scm-in-countryoforigin-coo-research-measurement-issues(65e2eda4-8c8b-4cb5-b932-69a2aeb58c5c).html