Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial
- Author(s)
- Adamantios Diamantopoulos, Marc Herz
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- kleinundpläcking
- Publication date
- 2015
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/consumer-in-denial--perspectives-on-consumers-countryoforigin-cue-usage-denial(af3a9417-1646-4850-9d7e-b216d7a44805).html