Recent Publications (since 2015)
Showing entries 501 - 520 out of 560
2016
Davvetas, V., Diamantopoulos, A., & Halkias, G. (2016). “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Bartsch, F., & Diamantopoulos, A. (2016). Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach. In Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). We're Sorry! Effects of Online Complaint Handling on Observers' Attitudes. In Proceedings of the 2016 Global Marketing Conference
Weitzl, W., Wolfsteiner, E., Einwiller, S., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. In Proceedings of the Advances for Consumer Research Conference (Vol. 44)
Reimann, O., & Wagner, U. (2016). Why Do Consumers Buy Premium Private Lables? - Some Qualitative Insights. In Global Marketing conference proceeding, Bridging Asia and the World: Global Platform for Interface between Marketing and Management (pp. 58 - 59) https://doi.org/10.15444/GMC2016.01.04.01
Wagner, U., & Diamantopoulos, A. (2016). 1st EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle, 17.
2015
Mladenow, A., Bauer, C., & Strauss, C. (2015). Crowdsourcing in Logistics: Concepts and Applications Using the Social Crowd. In M. Steinbauer, M. Indrawan-Santiago, G. Anderst-Kotsis, & I. Khalil (Eds.), 17th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2015 - Proceedings: Proceedings (pp. 244-251). [30] ACM. ACM International Conference Proceeding Series https://doi.org/10.1145/2837185.2837242
Hyben, B., Mladenow, A., Novak, N. M., & Strauss, C. (2015). Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study. In L. Chen, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015) (pp. 402-406). ACM. ACM International Conference Proceedings Series https://doi.org/10.1145/2837126.2914399
Halkias, G., & Kokkinaki, F. (2015). Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity. In Z. Vukanovic, J. B. Lesourd, & S. Wildman (Eds.), Consumption and Branding Value Networks in New Media Markets (Vol. Vol. 1, pp. 281-294). [Chapter 11] Media XXI - Formalpress.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing, 32(4), 431-434. https://doi.org/10.1016/j.ijresmar.2015.05.004
Mladenow, A., Bauer, C., Strauss, C., & Gregus, M. (2015). Collaboration and Locality in Crowdsourcing. In F. Xhafa, & L. Barolli (Eds.), Proc. of the 7th International Conference on Intelligent Networking and Collaborative Systems (INCoS 2015): 2 - 4 Sept. 2015, Taipei, Taiwan (pp. 1-6). [7312040] IEEE Computer Society Press. https://doi.org/10.1109/INCoS.2015.74
Penzel, D., Kryvinska, N., Strauss, C., & Gregus, M. (2015). The future of cloud computing: A SWOT analysis and predictions of development. In I. Awan, M. Younas, & M. Mecella (Eds.), 2015 3RD INTERNATIONAL CONFERENCE ON FUTURE INTERNET OF THINGS AND CLOUD (FICLOUD) AND INTERNATIONAL CONFERENCE ON OPEN AND BIG (OBD) (pp. 391-397). [7300844] IEEE Computer Society Press. https://doi.org/10.1109/FiCloud.2015.102
Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). Memory Effects of Different Relational Links between Brands and Sponsored Events. Psychology & Marketing, 32(10), 1031-1048. https://doi.org/10.1002/mar.20841
Ekelhart, A., Kiesling, E., Grill, B., Strauss, C., & Stummer, C. (2015). Integrating attacker behavior in IT security analysis: a discrete-event simulation approach. Information Technology & Management, 16(3), 221-233. https://doi.org/10.1007/s10799-015-0232-6
Halkias, G. (2015). Mental Representation of Brands: A Schema-Based Approach to Consumers’ Organization of Market Knowledge. Journal of Product & Brand Management, 24(5), 438 - 448. https://doi.org/10.1108/JPBM-02-2015-0818
Bauer, C., & Strauss, C. (2015). Educating artists in management: An analysis of art education programmes in DACH region. Cogent Education, 2(1), [1045217]. https://doi.org/10.1080/2331186X.2015.1045217
Widhalm, M., Mladenow, A., & Strauss, C. (2015). E-Appointment Plattformen zur Effizienzsteigerung und Umsatzgenerierung: eine Branchenanalyse. HMD : Praxis der Wirtschaftsinformatik, 52(3), 401-417. https://doi.org/10.1365/s40702-015-0140-6
Garaus, M., Wagner, U., & Kummer, C. (2015). Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation. Journal of Business Research, 68(5), 1003-1011. https://doi.org/10.1016/j.jbusres.2014.10.002
Plakoyiannaki, E., Stavraki, G., & Kampouri, K. (2015). Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. Paper presented at 3rd International Conference on Contemporary Marketing Issues, London, United Kingdom.
Fetscherin, M., Diamantopoulos, A., Chan, A., & Abbott, R. (2015). How Are Brand Names of Chinese Companies Perceived by Americans? Journal of Product & Brand Management, 24(2), 110-123. https://doi.org/10.1108/JPBM-02-2014-0501
Showing entries 501 - 520 out of 560