Recent Publications (since 2015)
Showing entries 41 - 60 out of 548
2023
Szöcs, I., Montanari, M. G., & Zambaldi, F. (2023). The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. In Proceedings of the European Marketing Academy EMAC.
Szöcs, I., Michaelidou, N., Micevski, M., Kolbl, Ž., Kadić-Maglajlić, S., Nemkova, E., Herz, M., Uribe, R., & Nadezhdina, E. (2023). Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes. In Proceedings of the EMAC Regional Conference. Athens
Boric, S., & Strauss, C. (2023). User Reactions and Localization in the Video Game Industry: Developer and Publisher Dominances and Regional Release Date and Review Text Specifics. In N. Kryvinska, M. Gregus, & S. Fedushko (Eds.), Developments in Information and Knowledge Management Systems for Business Applications (Vol. 6, pp. 53-97). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Vol. 466 https://doi.org/10.1007/978-3-031-27506-7_3
2022
Leppäaho, T., Jack, S. L., & Plakoyiannaki, E. (2022). Network Mechanisms in the Entry and Post-Entry Phases of Internationalization: Evidence from Finnish Family Firms. British Journal of Management, 33(4), 1991-2008. https://doi.org/10.1111/1467-8551.12564
Gidaković, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2022). The Interplay of Brand, Brand Origin, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management, 33(4), 1924-1949. https://doi.org/10.1111/1467-8551.12552
Leri, I., Florack, A., & Diamantopoulos, A. (2022). Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. In Proceedings of the 13th EMAC Regional Conference
Strauss, C., Cuzzocrea, A., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2022). Database and Expert Systems Applications - 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 13426 https://doi.org/10.1007/978-3-031-12423-5
Strauss, C., Cuzzocrea, A., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2022). Database and Expert Systems Applications - 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 13427 https://doi.org/10.1007/978-3-031-12426-6
Strauss, C., & Cuzzocrea, A. (2022). Preface. In C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part II (pp. v-vi). Springer Nature Switzerland AG. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) Vol. 13426
Strauss, C., & Cuzzocrea, A. (2022). Preface - DEXA 2022 (Band II). In C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part II (pp. 5-6). Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 13427 https://doi.org/10.1007/978-3-031-12426-6
Garaus, M., Wolfsteiner, E., & Florack, A. (2022). When Food Co-Branding Backfires: The Overexpectation Effect. Foods, 11(14), [2136]. https://doi.org/10.3390/foods11142136
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2022). Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management, 33(3), 1432-1446. https://doi.org/10.1111/1467-8551.12545
Galizzi, G., & Plakoyiannaki, E. (2022). The Dark Side of Network Embeddedness in International Business: A Systematic Review and Integrative Framework. In Proceedings of the 10th International Conference on Contemporary Marketing Issues (ICCMI)
Luise, C., Buckley, P. J., Voss, H., Plakoyiannaki, E., & Barbieri, E. (2022). A bargaining and property rights perspective on the Belt and Road Initiative: Cases from the Italian port system. Journal of International Business Policy, 5(2), 172-193. https://doi.org/10.1057/s42214-021-00122-9
Poecze, F., Ebster, C., & Strauss, C. (2022). Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types. Personal and Ubiquitous Computing, 26(3), 901–910. https://doi.org/10.1007/s00779-019-01361-7
Akbari, K., & Wagner, U. (2022). Erratum on the pay as you wish model by Chen et al. (2017). Marketing Science: the marketing journal of INFORMS, 41(3), 657. https://doi.org/10.1287/mksc.2021.1319
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2022). Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective. In Proceedings of the 51st Annual Conference of the European Marketing Academy
Mainolfi, G., Diamantopoulos, A., De Nisco, A., Oduro, S., & Milivojevic, D. (2022). Country Stereotypes as Mediators of the Countervailing Influences of Consumer Xenocentrism and Animosity on Purchase Behaviors. In Proceedings of the 51st Annual Conference of the European Marketing Academy
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2022). What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. In Proceedings of the 51st Annual Conference of the European Marketing Academy
Plakoyiannaki, E., Stavraki, G., & Tsapi, V. (2022). The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research, 25(2), 256-271. https://doi.org/10.1108/QMR-09-2021-0119
Showing entries 41 - 60 out of 548