Recent Publications (since 2015)
Showing entries 41 - 60 out of 528
2022
Poecze, F., Ebster, C., & Strauss, C. (2022). Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types. Personal and Ubiquitous Computing, 26(3), 901–910. https://doi.org/10.1007/s00779-019-01361-7
Akbari, K., & Wagner, U. (2022). Erratum on the pay as you wish model by Chen et al. (2017). Marketing Science: the marketing journal of INFORMS, 41(3), 657. https://doi.org/10.1287/mksc.2021.1319
Plakoyiannaki, M. E., Stavraki, G., & Tsapi, V. (2022). The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research, 25(2), 256-271. https://doi.org/10.1108/QMR-09-2021-0119
Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, M. E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. https://doi.org/10.1057/s41267-021-00484-5
Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
Misischia, C. V., Pöcze, F., & Strauss, C. (2022). Chatbots in customer service: Their relevance and impact on service quality. Procedia Computer Science, 201, 421-428. https://doi.org/10.1016/j.procs.2022.03.055
Kotsis, G., Wacha, T., & Strauss, C. (2022). Collaborating with Newcomers – An Empirical Usability Study on Zoom. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: 19th International Conference, CDVE 2022, Virtual Event, September 25–28, 2022, Proceedings (pp. 147-157). Springer. Lecture Notes in Computer Science Vol. 13492 https://doi.org/10.1007/978-3-031-16538-2_15
Glaser, M., & Reisinger, H. (2022). Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 51(2), 188-205. https://doi.org/10.1080/00913367.2021.1973623
Wagner, U., & Ruhm, R. (2022). Effects of Acoustic Stimuli Complementing Out-Of-Home Advertising. Marketing ZFP - Journal of Research and Management, 44(1), 23.
Voelz, A., Hafner, P., & Strauss, C. (2022). Expert Opinions on Smart Retailing Technologies and Their Impacts. Journal of Data Intelligence, 3(2), 278–296. https://doi.org/10.26421/JDI3.2-5
Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. In Studies in Systems, Decision and Control (pp. 601-617). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Vol. 377 https://doi.org/10.1007/978-3-030-77916-0_19
Auer-Srnka, K., & Zotlöterer, P. R. (2022). Kundenbindung in B2B-Märkten am Beispiel der It-Branche in Österreich. In S. Kirchmayr, M. Miernicki, A. Weilinger, & A. Wimmer (Eds.), Handbuch Kundenbindungs- und Loyalitätsprogramme (1. Auflage ed., pp. 37-57). Facultas.
Hasko, R., Hasko, O., Strauss, C., & Vyshnevska, S. (2022). MEdOps - Medical Education with Emphasis on Robotics. In N. Shakhovska, S. Chretien, I. Izonin, & J. Campos (Eds.), IDDM 2022 Informatics & Data-Driven Medicine: Proceedings of the 5th International Conference on Informatics & Data-Driven Medicine (Vol. 3302, pp. 266-271). CEUR Workshop Proceedings https://ceur-ws.org/Vol-3302/short13.pdf
Strauss, C., & Cuzzocrea, A. (2022). Preface. In C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part I (pp. v-vi). Springer International Publishing. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) Vol. 13426 Information Systems and Applications, incl. Internet/Web, and HCI https://doi.org/10.1007/978-3-031-12423-5
Posch, L., Mladenow, A., & Strauss, C. (2022). Reward-based Crowdfunding: successful signaling from an entrepreneur. CEUR Workshop Proceedings, 3171, 999-1014. http://ceur-ws.org/Vol-3171/paper72.pdf
Boric, S., & Strauss, C. (2022). Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business. In N. Kryvinska, & M. Greguš (Eds.), Developments in Information & Knowledge Management for Business Applications (1 ed., pp. 479-504). Springer International Publishing AG . Studies in Systems, Decision and Control Vol. 420 https://doi.org/10.1007/978-3-030-95813-8_19
Szöcs, I., & Montanari, M. G. (2022). The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. In Proceedings of the EMAC Annual Conference. Budapest
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2022). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In EMAC 2021 Annual Conference [93512] European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
Izonin, I., Tkachenko, R., Shakhovska, N., Ilchyshyn, B., Greguš, M., & Strauss, C. (2022). Towards Data Normalization Task for the Efficient Mining of Medical Data. 480-484. Paper presented at 12th International Conference on Advanced Computer Information Technologies (ACIT).
Izonin, I., Ilchyshyn, B., Tkachenko, R., Gregus, M., Shakhovska, N., & Strauss, C. (2022). Towards Data Normalization Task for the Efficient Mining of Medical Data. In 2022 12th International Conference on Advanced Computer Information Technologies (pp. 480-484). IEEE. International Conference on Advanced Computer Information Technologies https://doi.org/10.1109/ACIT54803.2022.9913112
Showing entries 41 - 60 out of 528