Recent Publications (since 2015)
Showing entries 41 - 60 out of 591
2024
Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. In Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13
Szöcs, I. (2024). Corporate Philanthropy. In Elgar Encyclopedia of Corporate Communication (pp. 378-384). Edward Elgar. https://doi.org/10.4337/9781802200874.ch62
Guhl, D., Paetz, F., Wagner, U., & Wedel, M. (2024). Predicting and Optimizing Marketing Performance in Dynamic Markets. OR Spectrum, 46, 1-27. https://doi.org/10.1007/s00291-024-00755-1
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., Hassett, M., Liesch, P. W., Andersson, U., & Rose, E. L. (2024). Time Matters: Rethinking the Role of Time in the Philosophical, Conceptual and Methodological Domains of International Business. Journal of World Business, 59(2), Article 101521. https://doi.org/10.1016/j.jwb.2024.101521
Domuta, A. D., & Strauss, C. (2024). Mobile Banking Behaviour of Austrians and Romanians – The Role of Espoused Cultural Values. CEUR Workshop Proceedings, 3608, 140-154. https://ceur-ws.org/Vol-3608/paper10.pdf
Garaus, C., Garaus, M., & Wagner, U. (2024). Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit. IEEE Transactions on Engineering Management, 71, 3700-3711. https://doi.org/10.1109/TEM.2024.3352430
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (2024). Preface. In C. Strauss, T. Amagasa, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part I (pp. v-vii). Springer Nature Switzerland AG.
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (2024). Preface. In C. Strauss, T. Amagasa, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part II (Vol. 14911, pp. v-vii). Springer Nature Switzerland AG.
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (2024). Preface. In C. Strauss, T. Amagasa, G. Manco, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications: 35th International Conference, DEXA 2024 Naples, Italy, August 26–28, 2024 Proceedings, Part II (Vol. 14911, pp. v-vii). Springer Nature.
Szöcs, I., Micevski, M., & Kadic-Maglajlic, S. (2024). The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types: An Abstract. In 2024 Academy of Marketing Science World Marketing Congress - Marketing in a Multicultural and Vibrant World
Stoian, M.-C., & Plakoyiannaki, E. (2024). Understanding international CSR in SMEs. Journal of Small Business Management, 62(4), 1828-1864. https://doi.org/10.1080/00472778.2023.2182441
Glaser, M., Reisinger, H., & Florack, A. (2024). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising, 53(4), 568-587. https://doi.org/10.1080/00913367.2023.2275773
2023
Matarazzo, M., & Diamantopoulos, A. (2023). Applying Reactance Theory to Study Consumer Responses to COVID Restrictions: A Note on Model Specification. International Marketing Review, 40(5), 894-905. https://doi.org/10.1108/IMR-12-2021-0370
Domuța, A. D., & Strauss, C. (2023). Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context. 9th Conference on Leadership, Innovation, Management and Economics, Graz, Austria.
Plakoyiannaki, E., Hoorani, B. H., Paavilainen-Mäntymäki, E., & Ritvala, T. (2023). Making Space for Space in International Business: Towards a Spatial History Approach. In Proceedings of the 49th EIBA Annual Conference
Yoveska, M., Floh, A., Mohr, A., & Plakoyiannaki, E. (2023). The Effect of Informal Social Capital on Start-up Internationalization. In Proceedings of the 49th EIBA Annual Conference
Montanari, M. G., Bell, L., Diamantopoulos, A., & Wagner, U. (2023). The Effect of Implicit versus Explicit Country-of-Origin Cues on Consumers’ Willingness to Pay for a Brand. In Proceedings of the 14th EMAC Regional Conference
Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2023). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), 19-40. https://doi.org/10.1177/1069031X221143095
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., & Hoorani, B. H. (2023). Taming the ‘Mythical Beast’: Revisiting the Myths of Historical Research in International Business Scholarship. In S. Decker, W. M. Foster, & E. Giovannoni (Eds.), Handbook of Historical Methods for Management (pp. 425-442). Edward Elgar Publishing. https://doi.org/10.4337/9781800883741.00038
Herz, M., Diamantopoulos, A., & Riefler, P. (2023). Consumers' Use of Ambiguous Product Cues: The Case of “Regionality” Claims. Journal of Consumer Affairs, 57(3), 1395-1422. https://doi.org/10.1111/joca.12548
Showing entries 41 - 60 out of 591