Recent Publications (since 2015)
Showing entries 521 - 530 out of 530
2015
Kryvinska, N., Kaczor, S., Strauss, C., & Greguš, M. (2015). Servitization: transition from manufacturer to service provider. In E. Gummesson, C. Mele, & F. P. (Eds.), The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Wagner, U., & Pfaller, V. (2015). Social Network Services: Landscape of Austria. In Proceedings Global Fashion Management Conference at Florence
Ebster, C., & Garaus, M. (2015). Store design and visual merchandising: Creating store space that encourages buying. (2nd ed.) Business Expert Press.
Pauser, S., & Ebster, C. (2015). The Depiction of Individuals and Bundled Presentations in Online-Catalogues. AIMS International Journal of Management, 9(3), 211-218.
Pauser, S., & Ebster, C. (2015). The effect of the depiction of individuals and context-related bundled presentations on the evaluation of displays in online-catalogues. In UNFIB-15 Conference Proceedings
Wolfsteiner, E., Grohs, R., & Reisinger, H. (2015). The Impact of Different Ambush Marketing Disclosure Strategies on Brand Attitude. In Collaboration in Research, Proceedings 44th EMAC Conference
Garaus, M., Manzinger, S., & Wagner, U. (2015). The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale. In Proceedings of the 6th EMAC CEE Regional Conference
Weitzl, W., Zniva, R., & Wagner, U. (2015). The influence of marketers' and consumers' voices in the era of social media. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.
Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). What Drives Ambush Marketer Misidentification? Journal of Sport Management, 29(2), 137-154. https://doi.org/10.1123/JSM.2014-0122
Showing entries 521 - 530 out of 530