Recent Publications (since 2015)
Showing entries 501 - 520 out of 530
2015
Diamantopoulos, A., & Herz, M. (2015). Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial. In Proceedings of the 6th EMAC CEE Regional Conference
Wagner, U., Jamsawang, J., & Zöchling, A. (2015). Cultural aspects of package designs. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Fletcher, M., Buck, T., Plakoyiannaki, M. E., & Zhao, Y. O. (2015). Demystifying Case Study Selection In International Business Research. In BAM2015 Proceedings
Reisinger, H., Mayerhofer, W., & Milchram-Pinter, M. (2015). Der Einsatz prominenter Produktbefürworter in der Werbung: Eine empirische Studie. In Konsumentenverhalten: Basis für Kommunikation und Markenführung (pp. 166-173). New Business Verlag.
Garaus, M., & Wagner, U. (2015). Einkaufsverwirrung am Point-of-Sale - Eine experimentelle Untersuchung. Transfer - Werbeforschung und Praxis, 61(4), 34-40.
Wagner, U., Garaus, M., Wolfsteiner, E., & Manzinger, S. (2015). Electronic shelf labels: Customers' perception, approval and behavioral responses - a field experiment. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.. Paper presented at 44th European Marketing Academy Conference (EMAC 2015), Leuven, Belgium.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Bartsch, F., Diamantopoulos, A., Paparoidamis, N., & Chumpitaz, R. (2015). Global Brand Ownership: The Mediating Role of Consumer Attitudes and Brand Identification. In Proceedings of the 6th EMAC CEE Regional Conference
Davvetas, V., & Diamantopoulos, A. (2015). How Product Category Shapes Preferences Towards Global and Local Brands: The Role of Decision Justifiability and Normative Expectations. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Sichtmann, C., & von Selasinsky, M. (2015). Internationalization of Product-Related Services: The Role of Relationship Marketing. In S. Fließ, M. Haase, F. Jacob, & M. Ehret (Eds.), Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship (pp. 355-368). Springer Gabler. https://doi.org/10.1007/978-3-658-07448-7_20
Mladenow, A., Bauer, C., Strauss, C., & Greguš, M. (2015). Location-based crowdsourcing services: a taxonomy of value-co-creation. In E. Gummesson, C. Mele, & F. Polese (Eds.), The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Mladenow, A., Novak, N. M., & Strauss, C. (2015). Micropayments in virtuellen Welten: Prozessmodell und Nutzung bei 7- bis 12-jährigen Besuchern. In D. W. Cunningham, P. Hofstedt, K. Meer, & I. Schmitt (Eds.), 45. Jahrestagung der Gesellschaft f�r Informatik - INFORMATIK 2015: Informatik, Energie und Umwelt, Proceedings (Vol. 246, pp. 1267-1277). Gesellschaft für Informatik e.V.. GI-Edition : lecture notes in informatics Proceedings Vol. P-246
Mladenow, A., Novak, N. M., & Strauss, C. (2015). Mobility for 'Immovables' - Clouds supporting the business with real estates. Procedia Computer Science, 63, 120-127. https://doi.org/10.1016/j.procs.2015.08.320
Kiesling, E., Grill, B., Ekelhart, A., Stummer, C., & Strauss, C. (2015). Multi-objective evolutionary optimization of computation-intensive simulations: The case of security control selection. In Proceedings of the 11th Metaheuristics International Conference (MIC 2015)
Mladenow, A., Novak, N. M., & Strauss, C. (2015). Online Ad-fraud in Search Engine Advertising Campaigns: Prevention, Detection and Damage Limitation. In I. You, L. D. Xu, E. Neuhold, A. M. Tjoa, & I. Khalil (Eds.), Information and Communication Technology: Third IFIP TC 5/8 International Conference, ICT-EurAsia 2015, and 9th IFIP WG 8.9 Working Conference, CONFENIS 2015, Held as Part of WCC 2015, Daejeon, Korea, October 4–7, 2015, Proceedings (Vol. 9357, pp. 109-118). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-24315-3_11
Davvetas, V., Halkias, G., & Diamantopoulos, A. (2015). Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions. In Proceedings of the 6th EMAC CEE Regional Conference
Bartsch, F., & Diamantopoulos, A. (2015). Predicting Global Brand Ownership: An Empirical Investigation of Positive Consumer Dispositions towards Globality. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Ebster, C., & Garaus, M. (2015). Räume, die zum Kauf verführen: Store Design und Visual Merchandising. Facultas.
Stoshikj, M., Kryvinska, N., Strauss, C., & Greguš, M. (2015). Service Science, Service System and Service Innovation. In E. Gummesson, C. Mele, & F. Polese (Eds.), The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Showing entries 501 - 520 out of 530