Global Brand Ownership: The Mediating Role of Consumer Attitudes and Brand Identification
- Author(s)
- Fabian Bartsch, Adamantios Diamantopoulos, Nicholas Paparoidamis, Ruben Chumpitaz
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- IÉSEG School of Management
- Publication date
- 2015
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/global-brand-ownership-the-mediating-role-of-consumer-attitudes-and-brand-identification(cb1f7f08-d26c-42c7-a816-815ecb9bad41).html