Recent Publications (since 2015)
Showing entries 441 - 460 out of 530
2016
Garaus, M., Manzinger, S., & Wagner, U. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. In Proceedings of the 2016 Winter Marketing Educators' Conference
Diamantopoulos, A. (2016). How Not to Generate an Interesting Research Question (in COO but not only ...). Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2016). Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations. In Proceedings of the 7th European Marketing Academy Regional Conference
Mladenow, A., Novak, N. M., & Strauss, C. (2016). Internet of Things Integration in Supply Chains: An Austrian Business Case of a Collaborative Closed-Loop Implementation. In A. M. Tjoa, L. D. Xu, M. Raffai, & N. M. Novak (Eds.), Research and Practical Issues of Enterprise Information Systems: 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13–14, 2016, Proceedings (pp. 166-176). Springer International Publishing AG . Lecture Notes in Business Information Processing Vol. 268 https://doi.org/10.1007/978-3-319-49944-4_13
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Davvetas, V. (2016). Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.
Wagner, U. (2016). Islamic Marketing, Some Thoughts. In Nestorovic (Ed.), Islamic Marketing, Understanding the Socio-Economic, Cultural and Politico-Legal Environment
Salzberger, T., Sarstedt, M., & Diamantopoulos, A. (2016). Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where It Does Not. European Journal of Marketing, 50(11), 1942-1952. https://doi.org/10.1108/EJM-10-2016-0547
Benoit, S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2016). Member Participation in Commerce-Based Online Communities. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Muhammad, Y., Awan, I., Kryvinska, N., Strauss, C., & van Thanh, D. (Eds.) (2016). Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings. Springer International Publishing AG . Information Systems and Applications, incl. Internet/Web, and HCI Lecture Notes in Computer Science Vol. 9847
Muhammad, Y., Awan, I., Kryvinska, N., Strauss, C., & van Thanh, D. (2016). Mobile Web and Intelligent Information Systems: Preface. In Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (Vol. 9847). Springer International Publishing AG . Information Systems and Applications, incl. Internet/Web, and HCI
Akbari, K. (2016). Multi-Tier Pay What you Want. Paper presented at 1st EMAC Junior Faculty & Doctoral Student Research Camp, Wien, Austria.
Weitzl, W., Wolfsteiner, E., Wagner, U., & Einwiller, S. (2016). My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. In Proceedings of the Global Marketing Conference
Akbari, K. (2016). ÖBB AG - FIT 2015: Kundenorientiert zum Erfolg. In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketings (Vol. 7, pp. 1 - 11). Facultas.
Sichtmann, C., & Diamantopoulos, A. (2016). Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions. Paper presented at Global Marketing Conference 2016, Hongkong, China.
Younas, M., Awan, I., Kryvinska, N., Strauss, C., & Van Thanh, D. (2016). Preface. In M. Younas, I. Awan, N. Kryvinska, C. Strauss, & V-T. Do (Eds.), Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (1. ed., pp. V-VI). Springer. Lecture Notes in Computer Science Vol. 9847
Davvetas, V., & Diamantopoulos, A. (2016). Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. In Proceedings of the 7th European Marketing Academy Regional Conference
Garaus, M., & Wagner, U. (2016). Retail shopper confusion: Conceptualization, scale development, and consequences. Journal of Business Research, 69(9), 3459 - 3467. https://doi.org/10.1016/j.jbusres.2016.01.040
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers - A Qualitative Study. In P. Hauptfeld-Göllner (Ed.), MAGIC: Managing the Gaps of Intercultural Communication: interkulturelle Projekte zum Erfolg führen (pp. 107-121). Leykam Buchverlag.
Sichtmann, C., & Patak, P. (2016). Service Encounters with Immigrant Customers: Managerial Insights on Challenges and Opportunities. In Proceedings of the 44th Annual Conference of the Academy of Marketing Science
Stoshikj, M., Kryvinska, N., & Strauss, C. (2016). Service Systems and Service Innovation: two pillars of Service Science. Procedia Computer Science, 83, 212-220. https://doi.org/10.1016/j.procs.2016.04.118
Showing entries 441 - 460 out of 530