Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions

Author(s)

Christina Sichtmann, Adamantios Diamantopoulos

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2016

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/perceived-brand-local-connectedness-vs-perceived-brand-globalness-as-drivers-of-consumerbrand-identification-and-purchase-intentions(39f6dce2-8737-4ad0-b0df-7831de41ad81).html