My Friends say: Best Product Ever! The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence
- Author(s)
- Wolfgang Weitzl, Elisabeth Wolfsteiner, Udo Wagner, Sabine Einwiller
- Organisation(s)
- Department of Communication, Department of Accounting, Innovation and Strategy
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing, 502007 E-commerce, 501021 Social psychology, 501006 Experimental psychology
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/my-friends-say-best-product-ever-the-critical-role-of-source-credibility-and-product-type-for-positive-vs-negative-online-review-influence(c40ce976-5086-488d-9873-8c14ea44a27b).html