Recent Publications (since 2015)
Showing entries 221 - 240 out of 530
2019
Wagner, U., & Strobl, S. (2019). Do consumers' value systems impact their consumption of sustainable groceries? An intercultural study. In Proceedings of the 8th International Conference on Social responsibiltiy, Ethics and Sustainable Business
Michaelidou, N., Micevski, M., Kadić-Maglajlić, S., Budhathoki, T., & Sarkar, S. (2019). Does Non-Profit Brand Image Mean the Same Across Cultures? An Exploratory Evaluation of Non-Profit Brand Image in Three Countries. International Marketing Review, 36(6), 979-995. https://doi.org/10.1108/IMR-10-2018-0284
Wagner, U., & Charinsarn, A. (2019). Does supplementing nonconventional lettering on product packages influence consumers' evaluations. In Conference Proceedings - 48th EMAC Conference
Stocchi, L., Michaelidou, N., & Micevski, M. (2019). Drivers and Outcomes of Branded Mobile App Usage Intention. Journal of Product & Brand Management, 28(1), 28-49. https://doi.org/10.1108/JPBM-02-2017-1436
Glaser, M. (2019). Enhancing Persuasive Potential of Narrative Advertisements by Reducing Reactance. Paper presented at 32nd EMAC Doctoral Colloquium, Hamburg, Germany.
Mladenow, A., Cernicka, R., Strauss, C., Busse, V., & Greguš, M. (2019). Equity crowdfunding in real estate. 155-161. Paper presented at 7th International Conference on Future Internet of Things and Cloud , Istanbul, Turkey.
Michaelidou, N., Micevski, M., & Halkias, G. (2019). Factors Affecting Consumer Responses to Brand Advertising on Social Media. In Proceedings of the Academy of Marketing Sciene Annual Conference
Pauser, S., & Wagner, U. (2019). First Impressions Matter: Investigating Thin Slices of Sales Behaviours Using Real-Time-Response Measurement. In Conference Proceedings EMAC 2019
Izonin, I., Kryvinska, N., Vitynskyi, P., Tkachenko, R., & Zub, K. (2019). GRNN Approach Towards Missing Data Recovery Between IoT Systems. 445-453. Paper presented at The 11-th International Conference on
Intelligent Networking and Collaborative Systems
INCoS-2019
, Oita, Japan.
Intelligent Networking and Collaborative Systems
INCoS-2019
, Oita, Japan.
Dronyuk, I., Fedevych, O., & Kryvinska, N. (2019). High Quality Video Traffic Ateb-Forecasting and Fuzzy Logic Management. 308-311. Paper presented at 7th International Conference on Future Internet of Things and Cloud, FiCloud 2019, Istanbul, Turkey. https://doi.org/10.1109/FiCloud.2019.00051
Wagner, U., & Pauser, S. (2019). How accurate are customers' initial impressions? Using continuous-response measurement to assess thin slices of sales behaviors. Paper presented at 1st Working Group Meeting of AG MARKETING, Karlsruhe, Germany.
Wagner, U., Avsec, F., & Blisse, H. (2019). Johann Brazda zum 65. Geburstag. Zeitschrift für das gesamte Genossenschaftswesen, 69(3), 219-223. https://doi.org/10.1515/zfgg-2019-0018
Garaus, M., & Wagner, U. (2019). Lost in the store: Assessing the confusion potential of store environments. Schmalenbach Business Review (SBR), 71(4), 413 - 441. https://doi.org/10.1007/s41464-019-00080-z
Sichtmann, C., Davvetas, V., Bleich, J., & Romanyuk, A. (2019). Migrant Customers’ Acculturation and Participation in Host Country Services. In Proceedings of the 48th European Marketing Academy Conference
Sichtmann, C., Davvetas, V., Romanyuk, A., & Bleich, J. (2019). Migrant Customers’ Acculturation and Their Participation in Services. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Izonin, I., Tkachenko, R., Kryvinska, N., Tkachenko, P., & Greguš, M. (2019). Multiple Linear Regression Based on Coefficients Identification Using Non-iterative SGTM Neural-like Structure. 467-479. Paper presented at 15th International Work-Conference on Artificial Neural Networks, IWANN 2019, Gran Canaria, Spain. https://doi.org/10.1007/978-3-030-20521-8_39
Glaser, M., & Reisinger, H. (2019). Narrative Advertising and Implicit Persuasion: The Loss of Persuasive Potential. In Proceedings for the 48th EMAC Conference 2019, Hamburg
Teslyuk, V., Denysyuk, P., Kryvinska, N., Beregovska, K., & Teslyuk, T. (2019). Neural controller for smart house security subsystem. Procedia Computer Science, 160, 394-401. https://doi.org/10.1016/j.procs.2019.11.075
Wagner, U., Jacob, I. C., Khanna, M., & Rai, K. (2019). Possession attachment towards global brands: The "World of Barbie" shaping the mindset of young Indian girls. In 2019 Global Fashion Management Conference at Paris Proceedings (pp. 770-776)
Kryvinska, N., Izonin, I., Greguš, M., Poniszewska-Maranda, A., & Dronyuk, I. (2019). Proceedings of the 1st International Workshop on Digital Content & Smart Multimedia (DCSMart 2019). 1st International Workshop on Digital Content and Smart Multimedia, DCSMart 2019, Lviv, Ukraine.
Showing entries 221 - 240 out of 530