How accurate are customers' initial impressions? Using continuous-response measurement to assess thin slices of sales behaviors

Author(s)

Udo Wagner, Sandra Pauser

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2019

Peer reviewed

Yes

Austrian Fields of Science 2012

502019 Marketing

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/how-accurate-are-customers-initial-impressions-using-continuousresponse-measurement-to-assess-thin-slices-of-sales-behaviors(942844d4-da93-4600-b513-93b2673a6869).html