First Impressions Matter: Investigating Thin Slices of Sales Behaviours Using Real-Time-Response Measurement

Author(s)

Sandra Pauser, Udo Wagner

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2019

Peer reviewed

Yes

Austrian Fields of Science 2012

502019 Marketing

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/first-impressions-matter-investigating-thin-slices-of-sales-behaviours-using-realtimeresponse-measurement(8f44baf2-d103-42b3-81ef-6d0f62738c93).html