Recent Publications (since 2015)
Showing entries 201 - 220 out of 530
2019
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2019). The Unobserved Signaling Ability of Marketing Accountability: Can Suppliers’ Marketing Accountability Enhance Business Customers’ Value Perceptions? Journal of Business and Industrial Marketing, 34(1), 166-175. https://doi.org/10.1108/JBIM-05-2018-0156
Garaus, M., & Wagner, U. (2019). Let me entertain you - Increasing overall store satisfaction through digital signage in retail waiting areas. Journal of Retailing and Consumer Services, 47(1), 331-338. https://doi.org/10.1016/j.jretconser.2018.12.008
Ji, J., Plakoyiannaki, E., Dimitratos, P., & Chen, S. (2019). The qualitative case research in international entrepreneurship: a state of the art and analysis. International Marketing Review, 36(1), 164-187. https://doi.org/10.1108/IMR-02-2017-0052
Koehler, A., Mladenow, A., & Strauss, C. (2019). Collaboration and Co-creation in a General Engagement Platform to Foster Organizational Benefits During a Post-project-phase. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering - 16th International Conference, CDVE 2019, Proceedings (Vol. 11792, pp. 209-218). Springer. Lecture Notes in Computer Science Vol. 11792 https://doi.org/10.1007/978-3-030-30949-7_24
Busse, V., Strauss, C., & Gregus, M. (2019). Decision-Making in Crowdfunding – The Value of Behavioral Issues in Collaborative Business Environments. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering - 16th International Conference, CDVE 2019, Proceedings (Vol. 11792, pp. 219-228). Springer. Lecture Notes in Computer Science Vol. 11792 https://doi.org/10.1007/978-3-030-30949-7_25
Flunger, R., Mladenow, A., & Strauss, C. (2019). Game Analytics on Free to Play. In M. Younas, I. Awan, & S. Benbernou (Eds.), Big Data Innovations and Applications - 5th International Conference, Innovate-Data 2019, Proceedings (pp. 133-141). Springer. Communications in Computer and Information Science (CCIS) Vol. 1054 https://doi.org/10.1007/978-3-030-27355-2_10
Kovalchuk, A., Izonin, I., Strauss, C., Podavalkina, M., Lotoshynska, N., & Kustra, N. (2019). Image encryption and decryption schemes using linear and quadratic fractal algorithms and their systems. CEUR Workshop Proceedings, 2533, 139-150. https://phaidra.univie.ac.at/o:1141860
Sokolovskyy, Y., Levkovych, M., Mokrytska, O., Yatsyshyn, S., Kaspryshyn, Y., & Strauss, C. (2019). Mathematical models and analysis of deformation processes in biomaterials with fractal structure. 133-144. Paper presented at 2nd International Workshop on Informatics and Data-Driven Medicine, IDDM 2019, Lviv, Ukraine.
Tkachenko, R., Mishchuk, O., Izonin, I., Kryvinska, N., & Stoliarchuk, R. (2019). A Non-Iterative Neural-Like Framework for Missing Data Imputation. Procedia Computer Science, 155(155), 319-326. https://doi.org/10.1016/j.procs.2019.08.046
Izonin, I., Kryvinska, N., Tkachenko, R., & Zub, K. (2019). An Approach towards Missing Data Recovery within IoT Smart System. Procedia Computer Science, 155(155), 11-18. https://doi.org/10.1016/j.procs.2019.08.006
Izonin, I., Kryvinska, N., Tkachenko, R., Zub, K., & Vitynskyi, P. (2019). An Extended-Input GRNN and its Application. Procedia Computer Science, 160, 578-583. https://doi.org/10.1016/j.procs.2019.11.044
Pauser, S., & Wagner, U. (2019). Barrier-Free Communication: Assessing the Comprehensibility, physical appearance, and acceptance of sign language avatars. In Proceedings of the 10th EMAC CEE Regional Conference
Tkachenko, L., Tkachenko, P., Izonin, I., Vitynskyi, P., Kryvinska, N., & Tsymbal, Y. (2019). Committee of the Combined RBF-SGTM Neural-Like Structures for Prediction Tasks. 267-277.
Halkias, G., Kousi, S., & Micevski, M. (2019). Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity. In Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference
Micevski, M., Erdbrügger, J., & Diamantopoulos, A. (2019). Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country. In Proceedings of the 48th European Marketing Academy Conference
Wagner, U., Steiner, E., Hartmann, C., & Braun, K. (2019). Crossmodal correspondences between color, smell and texture - Investigating sensory attributes of a body lotion. In French-Austrian-German Workshop on consumer Behavior - Proceedings
Kryvinska, N., & Greguš, M. (Eds.) (2019). Data-Centric Business and Applications: Evolvements in Business Information Processing and Management . Springer. Lecture Notes on Data Engineering and Communications Technologies Vol. 20 https://doi.org/10.1007%2F978-3-319-94117-2
Herz, M., & Diamantopoulos, A. (2019). Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.
Akturan, U., Wagner, U., & Pauser, S. (2019). Deviant Behaviors in Ads: A Cross-Cultural Study. In 2019 EMAC Regional Conference Proceedings
Showing entries 201 - 220 out of 530