Deviant Behaviors in Ads: A Cross-Cultural Study

Author(s)

Ulun Akturan, Udo Wagner, Sandra Pauser

Organisation(s)

Department of Accounting, Innovation and Strategy

External organisation(s)

Galatasaray University

Publication date

2019

Peer reviewed

Yes

Austrian Fields of Science 2012

502019 Marketing

Keywords

Portal url

https://ucris.univie.ac.at/portal/en/publications/deviant-behaviors-in-ads-a-crosscultural-study(c61e3463-1ed3-49ef-9e92-dfe37b295dfc).html