Recent Publications (since 2015)
Showing entries 1 - 20 out of 591
2026
Calderon, S., Mac Giolla, E., Ask, K., Adler, S. J., Agerström, J., Akpınar, B., Albayrak, N., Alparone, F. R., Amin, S., Aquino, A., Bachet, M., Baisile, B., Bausenhart, K. M., Beylat, M., Bialobrzeska, O., Bloomfield, E. C., Boecker, L., Bonora, M., Brady, S. T., ... Luke, T. J. (2026). Effects of Psychological Distance on Mental Abstraction: A Registered Report of Four Tests of Construal-Level Theory. Advances in Methods and Practices in Psychological Science, 9(2). https://doi.org/10.1177/25152459251401177
Voelz, A., & Strauss, C. (2026). IA4CM: An Intelligence Augmentation Approach for Designing Domain-Specific Conceptual Modeling Methods. In X. Boucher, R. A. Buchmann, H.-G. Fill, D. Kyritsis, & W. Utz (Eds.), Domain-Specific Conceptual Modeling: The OMiLAB Community of Practice (Vol. II, pp. 69 - 91). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-98660-4
Scrimieri, C., & Diamantopoulos, A. (2026). Consumer Perceptions of Product Sustainability: The Role of Country-Specific Influences. Paper presented at International Marketing Trends Conference, Berlin, Germany.
Leri, I., Florack, A., Diamantopoulos, A., & Arslanagic-Kalajdzic, M. (Accepted/In press). How influencer stereotypes impact brand stereotypes: a multilevel perspective on stereotype content transfer. Journal of Brand Management. https://doi.org/10.1057/s41262-026-00441-3
Kramer, B. P., Kotsis, G., Strauss, C., & Mladenow, A. (2026). The Impact of Incremental eService Changes on Customer Experience: A Conceptual Review. In E. Pardede, Q. Ma, G. Kotsis, T. Amagasa, A. Nadamoto, & I. Khalil (Eds.), Information Integration and Web Intelligence - 27th International Conference, iiWAS 2025, Proceedings: 27th International Conference, iiWAS 2025 Matsue, Japan, December 8–10, 2025 Proceedings (pp. 326-333). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-032-11976-6_24
2025
Garaus, M., Treiblmaier, H., Wagner, U., & Garaus, C. (2025). Innovating the experience economy: How novel technologies transform customer experiences. Digital Business, 5(2), 1-9. Article 100134. https://doi.org/10.1016/j.digbus.2025.100134
Kostyukova, M., Windsperger, J., & Strauss, C. (2025). Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine. Paper presented at SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine, Lviv, Ukraine. https://ceur-ws.org/Vol-4107/paper3.pdf
Paavilainen-Mäntymäki, E., & Plakogiannaki, M. E. (2025). Enhancing Qualitative Research Quality in International Business: Challenges and Best Practices for Conducting and Publishing Research. Critical Perspective on International Business, 21(5), 708-723. https://doi.org/10.1108/cpoib-04-2025-0103
Kinyo, R., Auer-Zotloeterer, K., & Strauss, C. (2025). Chatbots at Work - A Qualitative Case Study to Analyse the Service Quality of Chatbots in the Public Sector in Austria. In https://limen-conference.com/paper-category/tenth-international-scientific-business-conference-limen-leadership-innovation-management-and-economics-integrated-politics-of-research/ https://doi.org/10.31410/LIMEN.2024.89
Galizzi, G., Plakoyiannaki, E., & Andersson, U. (2025). Rethinking Network Embeddedness in International Business: A Review and View in Space and Time. International Journal of Management Reviews. https://doi.org/10.1111/ijmr.70004
Stavraki, G., Anninou, I., Pitardi, V., & Plakogiannaki, M. E. (2025). Emotions and Consumption Experiences: An Interplay of Emotional States and Consumer Identity. European Journal of Marketing, 59(13), 240-271. https://doi.org/10.1108/EJM-02-2023-0129
Kolbl, Ž., Arslanagic-Kalajdzic, M., Plakoyiannaki, M. E., & Diamantopoulos, A. (2025). Marketing Communications of Brand-Related Stereotypes and Consumer Responses: A Mixed-Methods Approach. Journal of Product & Brand Management, 34(7), 1056-1073. https://doi.org/10.1108/JPBM-10-2024-5562
Garaus, C., Garaus, M., & Wagner, U. (2025). Crowdsourcing for addressing grand challenges: Sponsor-challenge fit, identified motivation, and the intention to submit. Journal of Product & Brand Management, 42(4), 737-765. https://doi.org/10.1111/jpim.12777
Klarmann, M., & Wagner, U. (2025). Editorial. Marketing ZFP - Journal of Research and Management, 47(2), 2-6.
Heimann, A., Hildebrandt, L., & Wagner, U. (2025). The effect of information on money-back guarantees on brand attribute perceptions and choices in competitive markets. Marketing ZFP - Journal of Research and Management, 47(2), 46-66. https://doi.org/10.15358/0344-1369-2025-2-46
Auer-Zotlöterer, K., & Maurer, A. (2025). Die Familie Strauss und ihr Erfolgsrezept - damals wie heute: Wie schafft es eine Musikerfamilie im 19. Jahrhundert, ein "Musikmonopol" aufzubauen, und welchen Marketing-Wert hat der Name (Johann) Strauss heute für Österreich und insbesondere Wien? . Radio show
Wagner, U. (2025). Einige Überlegungen zum sensorischen Marketing aus Konsumentensicht. Die Ernährung: Österreichische Zeitschrift für Wissenschaft, Technik, Recht und Wirtschaft, 49(2), 58-60.
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Klarmann, M., & Wagner, U. (2025). Editorial. Marketing ZFP - Journal of Research and Management, 47(1), 2-4.
Horun, P., & Strauss, C. (2025). Cloud-based Approach on Genetic Data Imputation Parameters' Optimization. In N. Shakhovska, J. Jiao, I. Izonin, & S. Chretien (Eds.), Proceedings of the 7th International Conference on Informatics & Data-Driven Medicine (IDDM 2024): IDDM International Conference (pp. 279-286). https://ceur-ws.org/Vol-3892/short4.pdf