Recent Publications (since 2015)
Showing entries 1 - 20 out of 580
2026
Voelz, A., & Strauss, C. (2026). IA4CM: An Intelligence Augmentation Approach for Designing Domain-Specific Conceptual Modeling Methods. In X. Boucher, R. A. Buchmann, H.-G. Fill, D. Kyritsis, & W. Utz (Eds.), Domain-Specific Conceptual Modeling: The OMiLAB Community of Practice (Vol. II, pp. 69 - 91). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-98660-4
Scrimieri, C., & Diamantopoulos, A. (2026). Consumer Perceptions of Product Sustainability: The Role of Country-Specific Influences. Paper presented at International Marketing Trends Conference, Berlin, Germany.
Kramer, B. P., Kotsis, G., Strauss, C., & Mladenow, A. (2026). The Impact of Incremental eService Changes on Customer Experience: A Conceptual Review. In E. Pardede, Q. Ma, G. Kotsis, T. Amagasa, A. Nadamoto, & I. Khalil (Eds.), Information Integration and Web Intelligence - 27th International Conference, iiWAS 2025, Proceedings: 27th International Conference, iiWAS 2025 Matsue, Japan, December 8–10, 2025 Proceedings (pp. 326-333). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-032-11976-6_24
2025
Kostyukova, M., Windsperger, J., & Strauss, C. (2025). Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine. Paper presented at SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine, Lviv, Ukraine. https://ceur-ws.org/Vol-4107/paper3.pdf
Paavilainen-Mäntymäki, E., & Plakogiannaki, M. E. (2025). Enhancing Qualitative Research Quality in International Business: Challenges and Best Practices for Conducting and Publishing Research. Critical Perspective on International Business. https://doi.org/10.1108/cpoib-04-2025-0103
Kinyo, R., Auer-Zotloeterer, K., & Strauss, C. (2025). Chatbots at Work - A Qualitative Case Study to Analyse the Service Quality of Chatbots in the Public Sector in Austria. In https://limen-conference.com/paper-category/tenth-international-scientific-business-conference-limen-leadership-innovation-management-and-economics-integrated-politics-of-research/ https://doi.org/10.31410/LIMEN.2024.89
Galizzi, G., Plakoyiannaki, E., & Andersson, U. (2025). Rethinking Network Embeddedness in International Business: A Review and View in Space and Time. International Journal of Management Reviews. https://doi.org/10.1111/ijmr.70004
Stavraki, G., Anninou, I., Pitardi, V., & Plakogiannaki, M. E. (2025). Emotions and Consumption Experiences: An Interplay of Emotional States and Consumer Identity. European Journal of Marketing, 59(13), 240-271. https://doi.org/10.1108/EJM-02-2023-0129
Auer-Zotlöterer, K., & Maurer, A. (2025). Die Familie Strauss und ihr Erfolgsrezept - damals wie heute: Wie schafft es eine Musikerfamilie im 19. Jahrhundert, ein "Musikmonopol" aufzubauen, und welchen Marketing-Wert hat der Name (Johann) Strauss heute für Österreich und insbesondere Wien? . Radio show
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Horun, P., & Strauss, C. (2025). Cloud-based Approach on Genetic Data Imputation Parameters' Optimization. In N. Shakhovska, J. Jiao, I. Izonin, & S. Chretien (Eds.), Proceedings of the 7th International Conference on Informatics & Data-Driven Medicine (IDDM 2024): IDDM International Conference (pp. 279-286). https://ceur-ws.org/Vol-3892/short4.pdf
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Article 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Häcker, M. L., & Auer-Zotlöterer, K. (Accepted/In press). Breaking Barriers: Addressing Women's Ignored Needs. Paper presented at AM2025 Academy of Marketing Conference, Cork, Ireland.
Plakoyiannaki, M. E., & Ritvala, T. (2025). Building Meaning: The Social Production of Sustainable MNE Headquarters. Paper presented at 51st Conference of the European International Business Academy (EIBA 2025), Athens, Greece.
Auer-Zotlöterer, K., & Resch, C. (2025). Consumer Behavior - Konsumentenverhalten (Digitale Serie). Manuscript in preparation. Web publication
Vardarsuyu, M., Papadopoulos, S.-C., Matarazzo, M., & Diamantopoulos, A. (2025). Consumer xenocentrism: a systematic literature review. International Marketing Review, 42(5).
Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.
Plakoyiannaki, E., Debellis, F., & Galizzi, G. (2025). Guest editorial: Family firm internationalization: rethinking theories, methods and contexts. Review of International Business and Strategy, 35(2-3), 117-127. https://doi.org/10.1108/RIBS-04-2025-180
Kolbl, Ž., Arslanagic-Kalajdzic, M., Plakoyiannaki, M. E., & Diamantopoulos, A. (2025). Marketing Communications of Brand-Related Stereotypes and Consumer Responses: A Mixed-Methods Approach. Journal of Product & Brand Management, 34(7), 1056-1073. https://doi.org/10.1108/JPBM-10-2024-5562
Galizzi, G., Debellis, F., Rondi, E., Sciascia, T., & Plakoyiannaki, M. E. (2025). Ownership, Relationships, and International Growth: The Process of Network Embeddedness in Family Firms. Paper presented at International Family Enterprise Research Academy Annual Conference, Zadar, Croatia.