aktuelle Publikationen (ab 2015)
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2022
Galizzi, G., & Plakoyiannaki, E. (2022). The Dark Side of Network Embeddedness in International Business: A Systematic Review and Integrative Framework. in Proceedings of the 10th International Conference on Contemporary Marketing Issues (ICCMI)
Luise, C., Buckley, P. J., Voss, H., Plakoyiannaki, E., & Barbieri, E. (2022). A bargaining and property rights perspective on the Belt and Road Initiative: Cases from the Italian port system. Journal of International Business Policy, 5(2), 172-193. https://doi.org/10.1057/s42214-021-00122-9
Poecze, F., Ebster, C., & Strauss, C. (2022). Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types. Personal and Ubiquitous Computing, 26(3), 901–910. https://doi.org/10.1007/s00779-019-01361-7
Schnurr, B., Fuchs, C., Maira, E., Puntoni, S., Schreier, M., & van Osselaer, S. M. J. (2022). Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor. Journal of Marketing, 86(3), 40-58. https://doi.org/10.1177/00222429211064263
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2022). Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective. in Proceedings of the 51st Annual Conference of the European Marketing Academy
Mainolfi, G., Diamantopoulos, A., De Nisco, A., Oduro, S., & Milivojevic, D. (2022). Country Stereotypes as Mediators of the Countervailing Influences of Consumer Xenocentrism and Animosity on Purchase Behaviors. in Proceedings of the 51st Annual Conference of the European Marketing Academy
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2022). What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. in Proceedings of the 51st Annual Conference of the European Marketing Academy
Plakoyiannaki, E., Stavraki, G., & Tsapi, V. (2022). The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research, 25(2), 256-271. https://doi.org/10.1108/QMR-09-2021-0119
Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. https://doi.org/10.1057/s41267-021-00484-5
Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Beitrag in International Marketing Trends Conference 2022, Rome, Italien.
Misischia, C. V., Pöcze, F., & Strauss, C. (2022). Chatbots in customer service: Their relevance and impact on service quality. Procedia Computer Science, 201, 421-428. https://doi.org/10.1016/j.procs.2022.03.055
Kotsis, G., Wacha, T., & Strauss, C. (2022). Collaborating with Newcomers – An Empirical Usability Study on Zoom. in Y. Luo (Hrsg.), Cooperative Design, Visualization, and Engineering: 19th International Conference, CDVE 2022, Virtual Event, September 25–28, 2022, Proceedings (S. 147-157). Springer. Lecture Notes in Computer Science Band 13492 https://doi.org/10.1007/978-3-031-16538-2_15
Glaser, M., & Reisinger, H. (2022). Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 51(2), 188-205. https://doi.org/10.1080/00913367.2021.1973623
Voelz, A., Hafner, P., & Strauss, C. (2022). Expert Opinions on Smart Retailing Technologies and Their Impacts. Journal of Data Intelligence, 3(2), 278–296. https://doi.org/10.26421/JDI3.2-5
Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. in Studies in Systems, Decision and Control (S. 601-617). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Band 377 https://doi.org/10.1007/978-3-030-77916-0_19
Auer-Srnka, K., & Zotlöterer, P. R. (2022). Kundenbindung in B2B-Märkten am Beispiel der It-Branche in Österreich. in S. Kirchmayr, M. Miernicki, A. Weilinger, & A. Wimmer (Hrsg.), Handbuch Kundenbindungs- und Loyalitätsprogramme (1. Auflage Aufl., S. 37-57). Facultas.
Hasko, R., Hasko, O., Strauss, C., & Vyshnevska, S. (2022). MEdOps - Medical Education with Emphasis on Robotics. in N. Shakhovska, S. Chretien, I. Izonin, & J. Campos (Hrsg.), IDDM 2022 Informatics & Data-Driven Medicine: Proceedings of the 5th International Conference on Informatics & Data-Driven Medicine (Band 3302, S. 266-271). CEUR Workshop Proceedings https://ceur-ws.org/Vol-3302/short13.pdf
Galizzi, G., & Plakoyiannaki, E. (2022). Network (Over)embeddedness in International Business: A Systematic Review and Integrative Framework. in Proceedings of the 48th EIBA Annual Conference 2022
Strauss, C., & Cuzzocrea, A. (2022). Preface. in C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Hrsg.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part I (S. v-vi). Springer International Publishing. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) Band 13426 Information Systems and Applications, incl. Internet/Web, and HCI https://doi.org/10.1007/978-3-031-12423-5
Makri, K., Leri, I., & Plakoyiannaki, E. (2022). Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. in Proceedings of the 36th British Academy of Management (BAM) Conference
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