aktuelle Publikationen (ab 2015)
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2023
Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2023). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), 19-40. https://doi.org/10.1177/1069031X221143095
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., & Hoorani, B. H. (2023). Taming the ‘Mythical Beast’: Revisiting the Myths of Historical Research in International Business Scholarship. in S. Decker, W. M. Foster, & E. Giovannoni (Hrsg.), Handbook of Historical Methods for Management (S. 425-442). Edward Elgar Publishing. https://doi.org/10.4337/9781800883741.00038
Herz, M., Diamantopoulos, A., & Riefler, P. (2023). Consumers' Use of Ambiguous Product Cues: The Case of “Regionality” Claims. Journal of Consumer Affairs, 57(3), 1395-1422. https://doi.org/10.1111/joca.12548
Galizzi, G., Plakoyiannaki, E., & Andersson, U. (2023). Network (Over)embeddedness in International Business: A Systematic Literature Review and Integrative Framework. in Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB)
Galizzi, G., Plakoyiannaki, E., & Debellis, F. (2023). The Co-evolution of Family Firms’ Internationalization and Network Embeddedness Processes: A Longitudinal Case Study. in Proceedings of the 11th International Conference on Contemporary Marketing Issues (ICCMI)
Diamantopoulos, A., Papadopoulou, C., Vardarsuyu, M., & Matarazzo, M. (2023). The Predictive Power of Consumer Dispositions on Domestic and Foreign Product Purchase. in Proceedings Global Marketing Conference
Biraglia, A., Fuchs, C., Maira, E., & Puntoni, S. (2023). When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account. Journal of Marketing, 87(4), 601-617. https://doi.org/10.1177/00222429221137817
Schnurr, B., Fuchs, C., Maira, E., Puntoni, S., Schreier, M., & van Osselaer, S. M. J. (2023). Der nicht-monetäre Nutzen des Verkaufs selbsthergestellter Produkte. Schmalenbach Impulse, 3(1). https://doi.org/10.54585/KZCU6644
Caprioli, S., Fuchs, C., & van den Bergh, B. (2023). On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal. Journal of Consumer Research, 50(1), 48-69. https://doi.org/10.1093/jcr/ucad010
Zub, K., Zhezhnych, P., & Strauss, C. (2023). Two-Stage PNN–SVM Ensemble for Higher Education Admission Prediction. big data and cognitive computing, 7(2), Artikel 83. https://doi.org/10.3390/bdcc7020083
Lehdorfer, D., & Diamantopoulos, A. (2023). Consumer Responses to City-of-Origin vs. Country-of-Origin Cues: Purchase Probability and Willingness to Pay. in Proceedings of the 52nd Annual Conference of the European Marketing Academy
Montanari, M. G., Matarazzo, M., & Diamantopoulos, A. (2023). Sustainability and Consumers’ Willingness to Pay: Does Country-of-Origin Matter? in Proceedings of the 52nd Annual Conference of the European Marketing Academy
Williams, N., Plakoyiannaki, E., & Krasniqi, B. (2023). When forced migrants go home: The journey of returnee entrepreneurs in the post-conflict economies of Bosnia & Herzegovina and Kosovo. Entrepreneurship: Theory and Practice, 47(2), 430-460. https://doi.org/10.1177/10422587221082678
Pavliuk, O., Mishchuk, M., & Strauss, C. (2023). Transfer Learning Approach for Human Activity Recognition Based on Continuous Wavelet Transform. Algorithms, 16(2), Artikel 77. https://doi.org/10.3390/a16020077
Hoorani, B. H., Plakoyiannaki, E., & Gibbert, M. (2023). Understanding time in qualitative international business research: Towards four styles of temporal theorizing. Journal of World Business, 58(1), Artikel 101369. https://doi.org/10.1016/j.jwb.2022.101369
Langebraun, N., Cornelissen, J., Gibbert, M., Plakoyiannaki, E., & Hoorani, B. H. (2023). A Servant of Many Masters: Unpacking the Theorising Diversity of the Single Case Study. in Proceedings of the 37th British Academy of Management (BAM) Conference
Szöcs, I., & Montanari, M. G. (2023). Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. in Proceedings of the Academy of Marketing Science World Marketing Conference
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2023). “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review, 40(7), 45-78. https://doi.org/10.1108/IMR-09-2022-0202
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2023). Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. in Marketing – Eine Bilanz (S. 155-168). SpringerGabler. https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs, I., & Micevski, M. (2023). Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. in Proceedings of the Academy of Marketing Science World Marketing Conference
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