aktuelle Publikationen (ab 2015)
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2023
Szöcs, I., Montanari, M. G., & Zambaldi, F. (2023). The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. in Proceedings of the European Marketing Academy EMAC.
Boric, S., & Strauss, C. (2023). User Reactions and Localization in the Video Game Industry: Developer and Publisher Dominances and Regional Release Date and Review Text Specifics. in N. Kryvinska, M. Gregus, & S. Fedushko (Hrsg.), Developments in Information and Knowledge Management Systems for Business Applications (Band 6, S. 53-97). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-27506-7_3
2022
Fuchs, C., Spann, M., Stich, L., & Ungemach, C. (2022). When Transaction-Level Wage Transparency Can Increase Consumer Preference.
Leppäaho, T., Jack, S. L., & Plakoyiannaki, E. (2022). Network Mechanisms in the Entry and Post-Entry Phases of Internationalization: Evidence from Finnish Family Firms. British Journal of Management, 33(4), 1991-2008. https://doi.org/10.1111/1467-8551.12564
Gidaković, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2022). The Interplay of Brand, Brand Origin, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management, 33(4), 1924-1949. https://doi.org/10.1111/1467-8551.12552
Fuchs, C., Kaiser, U., Schreier, M., & van Osselaer, S. M. J. (2022). The value of making producers personal. Journal of Retailing, 98(3), 486-495. https://doi.org/10.1016/j.jretai.2021.10.004
Leri, I., Florack, A., & Diamantopoulos, A. (2022). Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. in Proceedings of the 13th EMAC Regional Conference
Strauss, C., Cuzzocrea, A., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2022). Database and Expert Systems Applications - 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 13426 https://doi.org/10.1007/978-3-031-12423-5
Strauss, C., Cuzzocrea, A., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2022). Database and Expert Systems Applications - 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 13427 https://doi.org/10.1007/978-3-031-12426-6
Strauss, C., & Cuzzocrea, A. (2022). Preface. in C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Hrsg.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part II (S. v-vi). Springer Nature Switzerland AG.
Strauss, C., & Cuzzocrea, A. (2022). Preface - DEXA 2022 (Band II). in C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Hrsg.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part II (S. 5-6). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-12426-6
Garaus, M., Wolfsteiner, E., & Florack, A. (2022). When Food Co-Branding Backfires: The Overexpectation Effect. Foods, 11(14), Artikel 2136. https://doi.org/10.3390/foods11142136
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2022). Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management, 33(3), 1432-1446. https://doi.org/10.1111/1467-8551.12545
Galizzi, G., & Plakoyiannaki, E. (2022). The Dark Side of Network Embeddedness in International Business: A Systematic Review and Integrative Framework. in Proceedings of the 10th International Conference on Contemporary Marketing Issues (ICCMI)
Luise, C., Buckley, P. J., Voss, H., Plakoyiannaki, E., & Barbieri, E. (2022). A bargaining and property rights perspective on the Belt and Road Initiative: Cases from the Italian port system. Journal of International Business Policy, 5(2), 172-193. https://doi.org/10.1057/s42214-021-00122-9
Poecze, F., Ebster, C., & Strauss, C. (2022). Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types. Personal and Ubiquitous Computing, 26(3), 901–910. https://doi.org/10.1007/s00779-019-01361-7
Schnurr, B., Fuchs, C., Maira, E., Puntoni, S., Schreier, M., & van Osselaer, S. M. J. (2022). Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor. Journal of Marketing, 86(3), 40-58. https://doi.org/10.1177/00222429211064263
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2022). Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective. in Proceedings of the 51st Annual Conference of the European Marketing Academy
Mainolfi, G., Diamantopoulos, A., De Nisco, A., Oduro, S., & Milivojevic, D. (2022). Country Stereotypes as Mediators of the Countervailing Influences of Consumer Xenocentrism and Animosity on Purchase Behaviors. in Proceedings of the 51st Annual Conference of the European Marketing Academy
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2022). What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. in Proceedings of the 51st Annual Conference of the European Marketing Academy
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