Recent Publications (since 2015)
Showing entries 1 - 20 out of 566
2025
Kostyukova, M., Windsperger, J., & Strauss, C. (2025). Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine. Paper presented at SCIA-2025: 4th International Workshop on Social Communication and Information Activity in Digital Humanities, October 30, 2025, Lviv, Ukraine, Lviv, Ukraine. https://ceur-ws.org/Vol-4107/paper3.pdf
Auer-Zotlöterer, K., & Maurer, A. (2025). Die Familie Strauss und ihr Erfolgsrezept - damals wie heute: Wie schafft es eine Musikerfamilie im 19. Jahrhundert, ein "Musikmonopol" aufzubauen, und welchen Marketing-Wert hat der Name (Johann) Strauss heute für Österreich und insbesondere Wien? . Radio show
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Horun, P., & Strauss, C. (2025). Cloud-based Approach on Genetic Data Imputation Parameters' Optimization. In N. Shakhovska, J. Jiao, I. Izonin, & S. Chretien (Eds.), Proceedings of the 7th International Conference on Informatics & Data-Driven Medicine (IDDM 2024): IDDM International Conference (pp. 279-286). https://ceur-ws.org/Vol-3892/short4.pdf
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Article 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Häcker, M. L., & Auer-Zotlöterer, K. (Accepted/In press). Breaking Barriers: Addressing Women's Ignored Needs. Paper presented at AM2025 Academy of Marketing Conference, Cork, Ireland.
Auer-Zotlöterer, K., & Resch, C. (2025). Consumer Behavior - Konsumentenverhalten (Digitale Serie). Manuscript in preparation. Web publication
Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.
Auer-Zotlöterer, K., Resch, C., & Eisend, M. (2025). Was ist Marketing? Einführung ins Marketing & seine Grundlagen (Digitale Serie). Manuscript in preparation. Web publication
2024
Sarstedt, M., Adler, S. J., Ringle, C. M., Cho, G., Diamantopoulos, A., Hwang, H., & Liengaard, B. D. (2024). Same Model, Same Data, But Different Outcomes: Evaluating the Impact of Method Choices in Structural Equation Modeling. Journal of Product Innovation Management, 41(6), 1100-1117. https://doi.org/10.1111/jpim.12738
Baumgartner, H., De Nisco, A., & Diamantopoulos, A. (2024). Addressing common method variance in country- and destination-image research: Two practical approaches. Journal of Destination Marketing & Management, 33, 1-10. Article 100906. https://doi.org/10.1016/j.jdmm.2024.100906
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 14910 https://doi.org/10.1007/978-3-031-68309-1
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 14911 https://doi.org/10.1007/978-3-031-68312-1
Domuța, A. D., & Strauss, C. (2024). Mobile Banking Acceptance in Austria and Romania: An Empirical Study. In V. Bevanda (Ed.), International Scientific-Business Conference – 2023 Selected papers: Association of Economists and Managers of the Balkans (Vol. 9, pp. 151 - 162). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/LIMEN.S.P.2023.151
Thoumrungronje, A., Diamantopoulos, A., & Scherer, N. (2024). Consumer Xenocentrism When Domestic Products Are Better. International Marketing Review, 41(2), 490-513. https://doi.org/10.1108/IMR-01-2023-0007
Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. In Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13
Szöcs, I. (2024). Corporate Philanthropy. In Elgar Encyclopedia of Corporate Communication (pp. 378-384). Edward Elgar. https://doi.org/10.4337/9781802200874.ch62
Guhl, D., Paetz, F., Wagner, U., & Wedel, M. (2024). Predicting and Optimizing Marketing Performance in Dynamic Markets. OR Spectrum, 46, 1-27. https://doi.org/10.1007/s00291-024-00755-1
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., Hassett, M., Liesch, P. W., Andersson, U., & Rose, E. L. (2024). Time Matters: Rethinking the Role of Time in the Philosophical, Conceptual and Methodological Domains of International Business. Journal of World Business, 59(2), Article 101521. https://doi.org/10.1016/j.jwb.2024.101521
Domuta, A. D., & Strauss, C. (2024). Mobile Banking Behaviour of Austrians and Romanians – The Role of Espoused Cultural Values. CEUR Workshop Proceedings, 3608, 140-154. https://ceur-ws.org/Vol-3608/paper10.pdf