aktuelle Publikationen (ab 2015)
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2022
Leppäaho, T., Jack, S. L., & Plakoyiannaki, E. (2022). Network Mechanisms in the Entry and Post-Entry Phases of Internationalization: Evidence from Finnish Family Firms. British Journal of Management, 33(4), 1991-2008. https://doi.org/10.1111/1467-8551.12564
Gidaković, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2022). The Interplay of Brand, Brand Origin, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management, 33(4), 1924-1949. https://doi.org/10.1111/1467-8551.12552
Fuchs, C., Kaiser, U., Schreier, M., & van Osselaer, S. M. J. (2022). The value of making producers personal. Journal of Retailing, 98(3), 486-495. https://doi.org/10.1016/j.jretai.2021.10.004
Leri, I., Florack, A., & Diamantopoulos, A. (2022). Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. in Proceedings of the 13th EMAC Regional Conference
Strauss, C., Cuzzocrea, A., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2022). Database and Expert Systems Applications - 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 13426 https://doi.org/10.1007/978-3-031-12423-5
Strauss, C., Cuzzocrea, A., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2022). Database and Expert Systems Applications - 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 13427 https://doi.org/10.1007/978-3-031-12426-6
Strauss, C., & Cuzzocrea, A. (2022). Preface. in C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Hrsg.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part II (S. v-vi). Springer Nature Switzerland AG.
Strauss, C., & Cuzzocrea, A. (2022). Preface - DEXA 2022 (Band II). in C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Hrsg.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part II (S. 5-6). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-12426-6
Garaus, M., Wolfsteiner, E., & Florack, A. (2022). When Food Co-Branding Backfires: The Overexpectation Effect. Foods, 11(14), Artikel 2136. https://doi.org/10.3390/foods11142136
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2022). Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management, 33(3), 1432-1446. https://doi.org/10.1111/1467-8551.12545
Galizzi, G., & Plakoyiannaki, E. (2022). The Dark Side of Network Embeddedness in International Business: A Systematic Review and Integrative Framework. in Proceedings of the 10th International Conference on Contemporary Marketing Issues (ICCMI)
Luise, C., Buckley, P. J., Voss, H., Plakoyiannaki, E., & Barbieri, E. (2022). A bargaining and property rights perspective on the Belt and Road Initiative: Cases from the Italian port system. Journal of International Business Policy, 5(2), 172-193. https://doi.org/10.1057/s42214-021-00122-9
Poecze, F., Ebster, C., & Strauss, C. (2022). Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types. Personal and Ubiquitous Computing, 26(3), 901–910. https://doi.org/10.1007/s00779-019-01361-7
Schnurr, B., Fuchs, C., Maira, E., Puntoni, S., Schreier, M., & van Osselaer, S. M. J. (2022). Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor. Journal of Marketing, 86(3), 40-58. https://doi.org/10.1177/00222429211064263
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2022). Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective. in Proceedings of the 51st Annual Conference of the European Marketing Academy
Mainolfi, G., Diamantopoulos, A., De Nisco, A., Oduro, S., & Milivojevic, D. (2022). Country Stereotypes as Mediators of the Countervailing Influences of Consumer Xenocentrism and Animosity on Purchase Behaviors. in Proceedings of the 51st Annual Conference of the European Marketing Academy
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2022). What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. in Proceedings of the 51st Annual Conference of the European Marketing Academy
Plakoyiannaki, E., Stavraki, G., & Tsapi, V. (2022). The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research, 25(2), 256-271. https://doi.org/10.1108/QMR-09-2021-0119
Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. https://doi.org/10.1057/s41267-021-00484-5
Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Beitrag in International Marketing Trends Conference 2022, Rome, Italien.
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