aktuelle Publikationen (ab 2015)
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2022
Boric, S., & Strauss, C. (2022). What turns a Freemium Player into a Paying Player. Journal of Data Intelligence, 3(2), 201-217.
2021
Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. in S. Markovic, C. Sancha, & A. Lindgreen (Hrsg.), Handbook of Sustainability-Driven Strategy in Practice (S. 79-93). Edward Elgar Publishing. https://doi.org/10.4337/9781789908350
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. Beitrag in European International Business Association Conference, Madrid, Spanien. https://eiba2021.eiba.org/programme/programme-overview/
Bourdin, D., Halkias, G., & Makri, K. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. https://doi.org/10.1016/j.jbusres.2021.08.020
Boric, S., Pöcze, F., Strauss, C., & Webler, H. (2021). The Paying Customer – Motivational and Demographic Attributes of Freemium Game Players. 53. 7th International Scientific-Business Conference on Leadership, Innovation, Management and Economics, Graz, Österreich.
Diamantopoulos, A., Szöcs, I., Florack, A., Kolbl, Ž., & Egger, M. (2021). The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review, 38(6), 1143-1165. https://doi.org/10.1108/IMR-09-2020-0209
Diamantopoulos, A., & Milivojevic, D. (2021). Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. Beitrag in 2021 AMA Global Marketing SIG Conference, Sizilien, Italien. https://www.amaglobalsig.org/conference-program-1
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. Beitrag in 2021 AMA Global Marketing SIG Conference, Sizilien, Italien. https://www.amaglobalsig.org/conference-program-1
Diamantopoulos, A., Thoumrungronje, A., & Scherer, N. (2021). Consumer Xenocentrism and “Irrational” Consumer Behavior. in Proceedings of the 12th EMAC Regional Conference https://www.xcdsystem.com/emac/program/e2x9sXv/index.cfm?pgid=2345&RunRemoveSessionFilter=1
Bretthauer, F. A., & Diamantopoulos, A. (2021). Loss Aversion and COO Effects: Experimental Evidence. in Proceedings of the 12th EMAC Regional Conference https://www.xcdsystem.com/emac/program/e2x9sXv/index.cfm?pgid=2345&RunRemoveSessionFilter=1
Hoorani, B. H., Plakoyiannaki, E., & Gibbert, M. (2021). The Forgotten Role of Time in Qualitative Theorizing for International Business Research. in Proceedings of the 35th British Academy of Management (BAM) Conference 2021 British Academy of Management Conference. https://oxford-abstracts.s3.amazonaws.com/00144807-18c6-451c-9686-3aa387980331.pdf
Luise, C., Buckley, P. J., Voss, H., Plakoyiannaki, E., & Barbieri, E. (2021). The Role of Local Actors in the Implementation of the Belt and Road Initiative: the Example of the Italian Port System. Dipartimento di Economia, Università Ca'Foscari Venezia Working Papers, 1-53. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3914766
Acar, O. A., Dahl, D. W., Fuchs, C., & Schreier, M. (2021). The Signal Value of Crowdfunded Products. Journal of Marketing Research, 58(4), 644-661. https://doi.org/10.1177/00222437211012451
Kampouri, K., & Plakoyiannaki, E. (2021). Entry Nodes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms. in The Palgrave Handbook of Family Firm Internationalization (S. 237-264). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-66737-5_8
Acar, O. A., Dahl, D. W., Fuchs, C., & Schreier, M. (2021). When Do Consumers Prefer Crowdfunded Products? Harvard Business Review. Vorzeitige Online-Publikation. https://hbr.org/2021/05/when-do-consumers-prefer-crowdfunded-products
Kolbl, Ž., Diamantopoulos, A., & Plakoyiannaki, E. (2021). It Takes Three to Tango: Brand-, Brand Buyer- & Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study. in Proceedings of the 50th Annual Conference of the European Marketing Academy Conference http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93842&It%20Takes%20Three%20to%20Tango:%20%20Brand-,%20Brand%20Buyer-%20&%20B
Glaser, M., Malyar, A., Karrenberg, L., Jirasek, M., & Windsperger, J. (2021). Nurture the Business Relationship before Resting on the Laurels of Trust: Exchange, Relationship Quality, Franchisee Satisfaction and the Moderating Role of Trust. Proceedings Annual Conference of the International Society of Franchising
Montanari, M. G., Diamantopoulos, A., & Giraldi, J. (2021). Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? in Proceedings of the 50th Annual Conference of the European Marketing Academy Conference
Michaelidou, N., Micevski, M., & Halkias, G. (2021). How Do International Advertisers Use Consumer Culture Positioning Strategies? A Cross-National, Cross-Category Approach. International Marketing Review, 38(2), 367-386. https://doi.org/10.1108/IMR-05-2020-0101
Philipp, R., Mladenow, A., Strauss, C., & Voelz, A. (2021). Revealing challenges within the application of machine learning services: A Delphi Study. Journal of Data Intelligence, 2(1), 1-29. https://doi.org/10.26421/JDI2.1-1
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