aktuelle Publikationen (ab 2015)

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Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. in Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (S. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13

Domuța, A. D., Libal, O., & Strauss, C. (2024). Health and Fitness Apps: An Analysis of Gamification Elements in Austria. in N. Shakhovska, M. Kovac, I. Izonin, & S. Chretien (Hrsg.), IDDM 2023 Informatics & Data-Driven Medicine 2023 (Band 3609, S. 103-114). CEUR-WS.org. https://ceur-ws.org/Vol-3609/paper9.pdf

Domuța, A. D., & Strauss, C. (2024). Mobile Banking Behaviour of Austrians and Romanians – The Role of Espoused Cultural Values. in P. Zhezhnych, O. Markovets, & A. Petrushka (Hrsg.), SCIA 2023 Social Communication and Information Activity in Digital Humanities 2023 Proceedings of the 2nd International Workshop on Social Communication and Information Activity in Digital Humanities (SCIA 2023) (Band 3608, S. 140-154). CEUR-WS.org. CEUR Workshop Proceedings Band 3608 https://ceur-ws.org/Vol-3608/paper10.pdf


Domuța, A. D., & Strauss, C. (2023). Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context. 9th Conference on Leadership, Innovation, Management and Economics, Graz, Österreich.

Plakoyiannaki, E., Hoorani, B. H., Paavilainen-Mäntymäki, E., & Ritvala, T. (2023). Making Space for Space in International Business: Towards a Spatial History Approach. in Proceedings of the 49th EIBA Annual Conference

Yoveska, M., Floh, A., Mohr, A., & Plakoyiannaki, E. (2023). The Effect of Informal Social Capital on Start-up Internationalization. in Proceedings of the 49th EIBA Annual Conference

Montanari, M. G., Bell, L., Diamantopoulos, A., & Wagner, U. (2023). The Effect of Implicit versus Explicit Country-of-Origin Cues on Consumers’ Willingness to Pay for a Brand. in Proceedings of the 14th EMAC Regional Conference

Plakoyiannaki, E., Paavilainen-Mäntymäki, E., & Hoorani, B. H. (2023). Taming the ‘Mythical Beast’: Revisiting the Myths of Historical Research in International Business Scholarship. in S. Decker, W. M. Foster, & E. Giovannoni (Hrsg.), Handbook of Historical Methods for Management (S. 425-442). Edward Elgar Publishing. https://doi.org/10.4337/9781800883741.00038

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