aktuelle Publikationen (ab 2015)
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2025
Auer-Zotlöterer, K., & Maurer, A. (2025). Die Familie Strauss und ihr Erfolgsrezept - damals wie heute: Wie schafft es eine Musikerfamilie im 19. Jahrhundert, ein "Musikmonopol" aufzubauen, und welchen Marketing-Wert hat der Name (Johann) Strauss heute für Österreich und insbesondere Wien? . Radiosendung
Reiter, L., Jörling, M., Fuchs, C., Working group ‘Artificial Intelligence in Higher Education', & Böhm, R. (2025). Student (Mis)Use of Generative AI Tools for University-Related Tasks. International Journal of Human–Computer Interaction, 1-14. Vorzeitige Online-Publikation. https://doi.org/10.1080/10447318.2025.2462083
Horun, P., & Strauss, C. (2025). Cloud-Based Approach on Genetic Data Imputation Parameters Optimization. 279 - 286. Beitrag in IDDM 2024 International Conference on Informatics & Data-Driven Medicine 2024, Birmingham, Großbritannien / Vereinigtes Königreich. https://ceur-ws.org/Vol-3892/short4.pdf
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Artikel 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Häcker, M. L., & Auer-Zotlöterer, K. (Angenommen/Im Druck). Breaking Barriers: Addressing Women's Ignored Needs. Beitrag in AM2025 Academy of Marketing Conference, Cork, Irland.
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Auer-Zotlöterer, K. (Angenommen/Im Druck). Escape with the Louvre. A Digital Customer Journey: Case Study. in Armstrong (Hrsg.), Marketing. An Introduction Pearson.
Auer-Zotlöterer, K., Resch, C., & Eisend, M. (2025). Was ist Marketing? Digitale Serie zur Einführung in das Fach Marketing. Manuskript in Vorbereitung. Webpublikation
2024
Sarstedt, M., Adler, S. J., Ringle, C. M., Cho, G., Diamantopoulos, A., Hwang, H., & Liengaard, B. D. (2024). Same Model, Same Data, But Different Outcomes: Evaluating the Impact of Method Choices in Structural Equation Modeling. Journal of Product Innovation Management, 41(6), 1100-1117. https://doi.org/10.1111/jpim.12738
Baumgartner, H., De Nisco, A., & Diamantopoulos, A. (2024). Addressing common method variance in country- and destination-image research: Two practical approaches. Journal of Destination Marketing & Management, 33, 1-10. Artikel 100906. https://doi.org/10.1016/j.jdmm.2024.100906
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 14910 https://doi.org/10.1007/978-3-031-68309-1
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 14911 https://doi.org/10.1007/978-3-031-68312-1
Domuța, A. D., & Strauss, C. (2024). Mobile Banking Acceptance in Austria and Romania: An Empirical Study. in V. Bevanda (Hrsg.), International Scientific-Business Conference – 2023 Selected papers: Association of Economists and Managers of the Balkans (Band 9, S. 151 - 162). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/LIMEN.S.P.2023.151
Lim, S., van Osselaer, S. M. J., Goodman, J. K., Fuchs, C., & Schreier, M. (2024). The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction. Journal of Retailing, 100(2), 316-329. https://doi.org/10.1016/j.jretai.2024.04.002
Granulo, A., Fuchs, C., & Böhm, R. (2024). Psychological reactance to system-level policies before and after their implementation. OSF Preprints. https://osf.io/yn4zv/download
Caprioli, S., Fuchs, C., & Van den Bergh, B. (2024). Research: Why People Really Buy Upcycled Products. Harvard Business Review. https://hbr.org/2024/04/research-why-people-really-buy-upcycled-products
Thoumrungronje, A., Diamantopoulos, A., & Scherer, N. (2024). Consumer Xenocentrism When Domestic Products Are Better. International Marketing Review, 41(2), 490-513. https://doi.org/10.1108/IMR-01-2023-0007
Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. in Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (S. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13
Szöcs, I. (2024). Corporate Philanthropy. in Elgar Encyclopedia of Corporate Communication (S. 378-384). Edward Elgar. https://doi.org/10.4337/9781802200874.ch62
Granulo, A., Caprioli, S., Fuchs, C., & Puntoni, S. (2024). Deployment of Algorithms in Management Tasks Reduces Prosocial Motivation. Computers in Human Behavior, 152(108094), Artikel 108094. https://doi.org/10.1016/j.chb.2023.108094
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