aktuelle Publikationen (ab 2015)


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2022


Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Beitrag in International Marketing Trends Conference 2022, Rome, Italien.


Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. in Studies in Systems, Decision and Control (S. 601-617). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Band 377 doi.org/10.1007/978-3-030-77916-0_19


2021


Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. Beitrag in European International Business Association Conference, Madrid, Spanien.


Boric, S., Pöcze, F., Strauss, C., & Webler, H. (2021). The Paying Customer – Motivational and Demographic Attributes of Freemium Game Players. 7th International Scientific-Business Conference on Leadership, Innovation, Management and Economics, Graz, Österreich.


Diamantopoulos, A., & Milivojevic, D. (2021). Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. Beitrag in 2021 AMA Global Marketing SIG Conference, Sizilien, Italien. www.amaglobalsig.org/conference-program-1


Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. Beitrag in 2021 AMA Global Marketing SIG Conference, Sizilien, Italien. www.amaglobalsig.org/conference-program-1


Diamantopoulos, A., Thoumrungronje, A., & Scherer, N. (2021). Consumer Xenocentrism and “Irrational” Consumer Behavior. in Proceedings of the 12th EMAC Regional Conference www.xcdsystem.com/emac/program/e2x9sXv/index.cfm


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