aktuelle Publikationen (ab 2015)

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Fuchs, C., Kaiser, U., Schreier, M., & van Osselaer, S. M. J. (2022). The value of making producers personal. Journal of Retailing, 98(3), 486-495. doi.org/10.1016/j.jretai.2021.10.004

Strauss, C., & Cuzzocrea, A. (2022). Preface - DEXA 2022 (Band II). in C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Hrsg.), Database and Expert Systems Applications 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022 Proceedings, Part II (Band II, S. v-vi). Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 13427 doi.org/10.1007/978-3-031-12426-6

Schnurr, B., Fuchs, C., Maira, E., Puntoni, S., Schreier, M., & van Osselaer, S. M. J. (2022). Sales and Self: The Non-Economic Value of Selling the Fruits of One's Labor. Journal of Marketing, 86(3), 40-58. doi.org/10.1177/00222429211064263

Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Beitrag in International Marketing Trends Conference 2022, Rome, Italien.

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