aktuelle Publikationen (ab 2015)

Zeige Ergebnisse 1 - 20 von 361


Schnurr, B., Fuchs, C., Stefano Puntoni, E. M., Schreier, M., & van Osselaer, S. M. J. (2022). Sales and Self: The Non-Economic Value of Selling the Fruits of One's Labor. Journal of Marketing, 86(3), 40-58. doi.org/10.1177/00222429211064263

Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Beitrag in International Marketing Trends Conference 2022, Rome, Italien.

Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. in Studies in Systems, Decision and Control (S. 601-617). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Band 377 doi.org/10.1007/978-3-030-77916-0_19

Boric, S., & Strauss, C. (2022). Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business. in N. Kryvinska, & M. Greguš (Hrsg.), Developments in Information & Knowledge Management for Business Applications (1. Aufl., S. 479-504). Springer International Publishing AG . Studies in Systems, Decision and Control Band 420 doi.org/10.1007/978-3-030-95813-8_19


Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. in S. Markovic, C. Sancha, & A. Lindgreen (Hrsg.), Handbook of Sustainability-Driven Strategy in Practice (S. 79-93). Edward Elgar Publishing. doi.org/10.4337/9781789908350

Boric, S., Pöcze, F., Strauss, C., & Webler, H. (2021). The Paying Customer – Motivational and Demographic Attributes of Freemium Game Players. 7th International Scientific-Business Conference on Leadership, Innovation, Management and Economics, Graz, Österreich.

Diamantopoulos, A., & Milivojevic, D. (2021). Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. Beitrag in 2021 AMA Global Marketing SIG Conference, Sizilien, Italien. www.amaglobalsig.org/conference-program-1

Zeige Ergebnisse 1 - 20 von 361