Recent Publications (since 2015)
Showing entries 341 - 360 out of 597
2018
Beier, N., Mladenow, A., & Strauss, C. (2018). Paid Content-Eine empirische Untersuchung zu redaktionellen Sportinhalten. In MKWI 2018 - Multikonferenz Wirtschaftsinformatik (pp. 1099-1110). Leuphana Universitat Luneburg.
Kryvinska, N., & Greguš, M. (Eds.) (2018). Agile Information Business: Exploring Managerial Implications. Springer. Flexible Systems Management https://doi.org/10.1007%2F978-981-10-3358-2
Kryvinska, N., Poniszewska-Maranda, A., & Greguš, M. (2018). An Approach towards Service System Building for Road Traffic Signs Detection and Recognition. Procedia Computer Science, 141, 64-71. https://doi.org/10.1016/j.procs.2018.10.150
Pauser, S., Wagner, U., & Ebster, C. (2018). An investigation of salespeople's nonverbal behaviors and their effect on charismatic appearance and favorable consumer responses. Journal of Personal Selling and Sales Management, 38(3), 344-369. https://doi.org/10.1080/08853134.2018.1480383
Bauer, C., Schmid, K. S., & Strauss, C. (2018). An open model for researching the role of culture in online self-disclosure. In T. X. Bui (Ed.), Proceedings of the 51st Annual Hawaii International Conference on System Sciences, HICSS 2018 (pp. 3637-3646). IEEE Computer Society.
Sichtmann, C., & Micevski, M. (2018). Attributions of Service Quality: Immigrant Customers’ Perspective. Journal of Services Marketing, 32(5), 559-569. https://doi.org/10.1108/JSM-06-2017-0212
Akbari, K. (2018). Bründl Sports - Über die Magie beim Verkauf von Sportartikeln. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 1-14). Facultas.
Pauser, S. (2018). Charismatic Selling: Nonverbal Behaviors in Personal Selling. Paper presented at KSMS International Conference 2018, Seoul, Korea, Republic of.
Plakoyiannaki, E., & Stavraki, G. (2018). Collage Visual Data: Pathways to Data Analysis. In C. Cassell, A. L. Cunliffe, & G. Grandy (Eds.), The SAGE Handbook of Qualitative Business and Management Research Methods (pp. 313-328). Sage Publications Ltd.. https://doi.org/10.4135/9781526430236.n19, https://doi.org/10.4135/9781526430236
Pauser, S., & Wagner, U. (2018). Communication without content: Can we predict sales effectiveness based on the sellers' nonverbal behaviors without recording any conversational content. In Conference Proceedings of the Global Sales Science Institute
Reimann, O., Wagner, U., & Reisinger, H. (2018). Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. In Brand Camp 4
Sichtmann, C., Micevski, M., & Halkias, G. (2018). Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. In Proceedings of the 47th European Marketing Academy Conference
Wolfsteiner, E. (2018). Das Wunschatelier - Deine Wünsche. Dein Kleid. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 119-130). Facultas.
Kolbl, Z., Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Zabkar, V. (2018). Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries. In 9th EMAC Regional Conference
Wagner, U., Reisinger, H., & Akbari, K. (Eds.) (2018). Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing. (1 ed.) Facultas.
Wagner, U. (2018). Foreword. In Marketing to the Global Consumer: Conference Proceedings of the 13th SIMSR Global Marketing Conference Board
Wagner, U., & Hildebrandt, L. (2018). Forty Years of the Journal “Marketing Zeitschrift für Forschung und Praxis – Journal of Research and Management”: Retrospection and Prospects. Marketing ZFP - Journal of Research and Management, 40(4), 5-16. https://doi.org/10.15358/0344-1369-2018-4-5
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Kolbl, Z. (2018). How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Pauser, S. (2018). Hut & Stiel - Der Kreislauf - Kaffeesatz und Pilzzucht. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 81-91). Facultas.
Showing entries 341 - 360 out of 597