Recent Publications (since 2015)
Showing entries 21 - 40 out of 597
2025
Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, Article 114985. https://doi.org/10.1016/j.jbusres.2024.114985
Häcker, M. L., & Auer-Zotlöterer, K. (Accepted/In press). Breaking Barriers: Addressing Women's Ignored Needs. Paper presented at AM2025 Academy of Marketing Conference, Cork, Ireland.
Plakoyiannaki, M. E., & Ritvala, T. (2025). Building Meaning: The Social Production of Sustainable MNE Headquarters. Paper presented at 51st Conference of the European International Business Academy (EIBA 2025), Athens, Greece.
Grohs, R., Wolfsteiner, E., & Wagner, U. (2025). Can consumers distinguish event sponsors from ambush marketers?. Paper presented at Franco-Austrian-German Workshop on Consumer Behavior, Montpellier, France.
Auer-Zotlöterer, K., & Resch, C. (2025). Consumer Behavior - Konsumentenverhalten (Digitale Serie). Manuscript in preparation. Web publication
Vardarsuyu, M., Papadopoulos, S.-C., Matarazzo, M., & Diamantopoulos, A. (2025). Consumer xenocentrism: a systematic literature review. International Marketing Review, 42(5).
Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.
Plakoyiannaki, E., Debellis, F., & Galizzi, G. (2025). Guest editorial: Family firm internationalization: rethinking theories, methods and contexts. Review of International Business and Strategy, 35(2-3), 117-127. https://doi.org/10.1108/RIBS-04-2025-180
Wagner, U., & Voit, K. (2025). Haptische Reize in der Produktpräsentation. In C. Knauder-Sima, M. Miernicki, A. Schopper, I. Welser, & A. Wimmer (Eds.), Festschrift Arthur Weilinger (Vol. 1, pp. 395-406). Manz. https://doi.org/10.5771/9783214262853-395
Khanna, M., Wagner, U., & Subramaniam, N. (2025). Kullvi Whims: Fleece to Fabric Sustainable Value Chain. Web publication https://www.iveypublishing.ca/s/product/kullvi-whims-fleece-to-fabric-sustainable-value-chain/01tOF000006wfovYAA
Galizzi, G., Debellis, F., Rondi, E., Sciascia, T., & Plakoyiannaki, M. E. (2025). Ownership, Relationships, and International Growth: The Process of Network Embeddedness in Family Firms. Paper presented at International Family Enterprise Research Academy Annual Conference, Zadar, Croatia.
Galizzi, G., Debellis, F., Plakoyiannaki, M. E., Oppedisano, R., & Rondi, E. (2025). Rooted Yet Global: Intergenerational Embeddedness and the Internationalization of the Family Firms. Paper presented at 51st Conference of the European International Business Academy (EIBA 2025), Athens, Greece.
Galizzi, G., Debellis, F., Plakoyiannaki, M. E., Rondi, E., & Sciascia, T. (2025). The Co-Evolution of Network Embeddedness and International Growth in Family Firms. Paper presented at 85th Annual Meeting of the Academy of Management (AOM2025), Kopenhagen, Denmark.
Auer-Zotlöterer, K., Resch, C., & Eisend, M. (2025). Was ist Marketing? Einführung ins Marketing & seine Grundlagen (Digitale Serie). Manuscript in preparation. Web publication
2024
Wagner, U. (2024). Sensorisches Marketing: Von der Sinneswahrnehmung zur Konsumentscheidung. BOKU, Das Magazin der Universität des Lebens, (Nr. 4/12), 18 – 21.
Sarstedt, M., Adler, S. J., Ringle, C. M., Cho, G., Diamantopoulos, A., Hwang, H., & Liengaard, B. D. (2024). Same Model, Same Data, But Different Outcomes: Evaluating the Impact of Method Choices in Structural Equation Modeling. Journal of Product Innovation Management, 41(6), 1100-1117. https://doi.org/10.1111/jpim.12738
Baumgartner, H., De Nisco, A., & Diamantopoulos, A. (2024). Addressing common method variance in country- and destination-image research: Two practical approaches. Journal of Destination Marketing & Management, 33, 1-10. Article 100906. https://doi.org/10.1016/j.jdmm.2024.100906
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 14910 https://doi.org/10.1007/978-3-031-68309-1
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2024). Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 14911 https://doi.org/10.1007/978-3-031-68312-1
Domuța, A. D., & Strauss, C. (2024). Mobile Banking Acceptance in Austria and Romania: An Empirical Study. In V. Bevanda (Ed.), International Scientific-Business Conference – 2023 Selected papers: Association of Economists and Managers of the Balkans (Vol. 9, pp. 151 - 162). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/LIMEN.S.P.2023.151