Recent Publications (since 2015)
Showing entries 321 - 340 out of 597
2019
Wagner, U., & Pauser, S. (2019). There is No Second Chance for a First Impression: The Examination of Snap Judgements of Sales Behaviors by Means of a Program Analyzer. In Proceedings for the French-Austrian-German Workshop on Consumer Behaviour
Steiner, E., Wagner, U., Maurer, S., Steiner, R., Heim, K., & Fina, R. (2019). This dish smells creamy, I'll like it, I'll buy it - An examination of smell-texture correspondences and implications on liking, emotional responses and behavioral intentions. In Proceedings of the 10th EMAC CEE Regional Conference
Garaus, M., Florack, A., & Wolfsteiner, E. (2019). Too much of a good thing: Ceiling effects for strong partners in brand alliances. In Proceedings of the French-Austrian-German Workshop on Consumer Behavior
Wolfsteiner, E., & Garaus, M. (2019). TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode. In Proceedings of the International Conference on Research in Advertising
Steiner, E., & Wagner, U. (2019). Two sides of the coin: Verbal sensory information and its impact on consumer responses - a meta-analysis covering positive as well as backfiring effects of verbal sensory information. In Conference Proceedings - 48th EMAC Conference
Halkias, G., Diamantopoulos, A., & Florack, A. (2019). When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy. In Proceedings of the 48th European Marketing Academy Conference
2018
Lego, T., Mladenow, A., & Strauss, C. (2018). Emergency Call System - The Potential from a Business Perspective: The potential from a business perspective. In I. L. Salvadori, I. Khalil, M. Steinbauer, P. D. Haghighi, & K. G. Anderst (Eds.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (pp. 102-107). Association for Computing Machinery (ACM). https://doi.org/10.1145/3282353.3282372
Stoian, M. C., Dimitratos, P., & Plakoyiannaki, E. (2018). SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers. Journal of World Business, 53(5), 768-779. https://doi.org/10.1016/j.jwb.2018.06.001
Stavraki, G., Plakoyiannaki, E., & Clarke, J. (2018). The appropriation cycle: novice and expert consumers. European Journal of Marketing, 52(9-10), 1886-1908. https://doi.org/10.1108/EJM-08-2017-0527
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2018). International SME Co-Creation, Knowledge Enhancement and New Product Development: How Do They Matter for Performance? In BAM2018 Conference Proceedings
Goebel, P., Reuter, C., Pibernik, R., Sichtmann, C., & Bals, L. (2018). Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management, 62(1), 44-58. https://doi.org/10.1016/j.jom.2018.08.002
Buerger, B., Mladenow, A., Novak, N. M., & Strauss, C. (2018). Equity crowdfunding: Quality signals for online-platform projects and supporters’ motivations. In Research and Practical Issues of Enterprise Information Systems - 12th IFIP WG 8.9 Working Conference, CONFENIS 2018, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings (pp. 109-119). Springer. https://doi.org/10.1007/978-3-319-99040-8_9
Fletcher, M., Zhao, Y., Plakoyiannaki, E., & Buck, T. (2018). Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis. International Business Review, 27(4), 755-766. https://doi.org/10.1016/j.ibusrev.2017.12.004
Mohan, M., Brown, B. P., Sichtmann, C., & Schöfer, K. (2018). Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management, 72, 59-70. https://doi.org/10.1016/j.indmarman.2018.03.014
Lego, T., Mladenow, A., Novak, N. M., & Strauss, C. (2018). The economic value of an emergency call system. In Research and Practical Issues of Enterprise Information Systems - 11th IFIP WG 8.9 Working Conference, CONFENIS 2017, Revised Selected Papers (pp. 56-66). Springer. https://doi.org/10.1007/978-3-319-94845-4_6
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2018). Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Paper presented at 6th International Conference on Contemporary Marketing Issues, Athen, Greece.
Kadić-Maglajlić, S., Boso, N., & Micevski, M. (2018). How Internal Marketing Drive Customer Satisfaction in Matured and Maturing European Markets? Journal of Business Research, 86(May), 291-299. https://doi.org/10.1016/j.jbusres.2017.09.024
Poecze, F., Ebster, C., & Strauss, C. (2018). Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts. Procedia Computer Science, 130, 660-666. https://doi.org/10.1016/j.procs.2018.04.117
Junzhe, J., Plakoyiannaki, E., & Dimitratos, P. (2018). Qualitative Case Study in International Entrepreneurship: A Review and Suggestions Forward. Paper presented at 45th Academy of International Business Conference, Birmingham, United Kingdom.
Belk, R. W., Caldwell, M., Devinney, T. M., Eckhardt, G. M., Henry, P., Kozinets, R., & Plakoyiannaki, E. (2018). Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management, 34(5-6), 432-458. https://doi.org/10.1080/0267257X.2017.1377754
Showing entries 321 - 340 out of 597