Recent Publications (since 2015)
Showing entries 321 - 340 out of 560
2018
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Kolbl, Z. (2018). How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Pauser, S. (2018). Hut & Stiel - Der Kreislauf - Kaffeesatz und Pilzzucht. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 81-91). Facultas.
Glaser, M. (2018). Kaiserresidenz Schloss Schönbrunn - Weltkulturerbe und Touristenmagnet. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 45-56).
Garaus, M., & Wagner, U. (2018). Let me entertain you - Reducing perceived waiting time through digital signage. In Proceedings for the 47th EMAC Conference 2018
Mladenow, A., Mollova, A., & Strauss, C. (2018). Mobile Technology Contributing to Omni-Channel Retail. In P. D. Haghighi, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (pp. 92-101). ACM. ACM digital library https://doi.org/10.1145/3282353.3282371
Akbari, K., & Wagner, U. (2018). Multi-tier Pay What You Want: Combining Endogeneous and Second-degree Price Discrimination. In Proceedings of the Global Marketing Conference (pp. 716).
Plakoyiannaki, E., & Stavraki, G. (2018). Organizational processes and capabilities. In M. Saren (Ed.), Marketing graffiti: The writing on the wall (2 ed., pp. 201-226)
Beier, N., Mladenow, A., & Strauss, C. (2018). Paid Content - Eine empirische Untersuchung zu redaktionellen Sportinhalten. 1099-1110. Paper presented at Multikonferenz Wirtschaftsinformatik, Lünneburg, Germany.
Akbari, K., & Wagner, U. (2018). Pay-what-you-want pricing for multiple goods. In Proceedings for the 47th EMAC Conference
Akbari, K., & Wagner, U. (2018). Pay-what-you-want-pricing: If it is of little use to me, I do not want to hurt you. In Proceedings of the 9th EMAC CEE Regional Conference
Kolbl, Z., Diamantopoulos, A., & Arslanagic-Kalajdzic, M. (2018). Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. In Proceedings of the 47th European Marketing Academy Conference
Tkachenko, R., Izonin, I., Kryvinska, N., Chopyak, V., Lotoshynska, N., & Danylyuk, D. (2018). Piecewise-linear Approach for Medical Insurance Costs Prediction using SGTM Neural-Like Structure. In Proceedings of the 1st International Workshop on Informatics & Data-Driven Medicine (IDDM 2018) (Vol. 2255).
Sasse, R., Mladenow, A., Schaffhauser-Linzatti, M., & Strauss, C. (2018). Public initiatives to improve conditions for high tech start-ups. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), iiWAS 2018 - Proceedings of the 20th International Conference on Information Integration and Web-based Applications & Service, November 2018 (pp. 381-390). ACM. ACM digital library https://doi.org/10.1145/3282373.3282425
Bauer, C., Garaus, M., Strauss, C., & Wagner, U. (2018). Research Directions for Digital Signage Systems in Retail. In E. Shakshuki, & A. Yasar (Eds.), 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH) (Vol. 141, pp. 503-506). ELSEVIER SCIENCE BV. Procedia Computer Science Vol. 141 https://doi.org/10.1016/j.procs.2018.10.135
Davvetas, V., & Diamantopoulos, A. (2018). "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing, 26(2), 1-21. https://doi.org/10.1509/jim.17.0040
Reisinger, H., Grohs, R., & Bachner, K. (2018). Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. In Proceedings for the 47th EMAC Conference 2018
Davvetas, V., & Diamantopoulos, A. (2018). The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. In Proceedings of the 47th European Marketing Academy Conference
Pauser, S., & Wagner, U. (2018). The communication style matters: Improving sales effectiveness by using sociometric sensors. In Proceedings of the Global Marketing Conference (pp. 715).
Diamantopoulos, A., & Herz, M. (2018). The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels. In 9th EMAC Regional Conference
Showing entries 321 - 340 out of 560