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Showing entries 451 - 453 out of 597
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification? In Proceedings of the 8th European Marketing Academy Regional Conference
Pauser, S., & Wagner, U. (2017). The charismatic salesperson: The effects of charisma training on customer responses in personal selling – An experimental study. Paper presented at 46th European Marketing Academy Conference (EMAC 2017), Groningen, Netherlands.
Diamantopoulos, A., Herz, M., & Koschate-Fischer, N. (2017). The EU as Superordinate Brand Origin: An Entitativity Perspective. International Marketing Review, 34(2), 183-205. https://doi.org/10.1108/IMR-03-2015-0097
Showing entries 451 - 453 out of 597